What is Online Reputation Management?

What is Online Reputation Management?

(This article has been translated with google translate.)

What is Online Reputation Management?

Online reputation management is the general name of the studies carried out to professionally manage the perception that arises in the digital world with your brand. Depending on the fact that digital processes are intertwined with every aspect of life, searches started to be made in the virtual environment to reach brands and a new brand perception emerged in the virtual environment. That's why every business has started to work on increasing and protecting its digital reputation. Reputation management has become a necessity for brands of all sizes, both individual and corporate.

In online reputation management, you can control and control all the reviews, comments and trends about your brand on the internet, and follow the opinions about your brand. In the reputation management process, any positive or negative mention of your brand is an important situation. It turns out that in the digital world, the most interest in brands comes from negative reviews. Brands should carry out this process in a very qualified way.

Even if there is only one negative content about brands on the first page of major search engines such as Google, the brand will suffer greatly. You can rely on Kumsal Ajans's professionalism in matters such as identifying negative perceptions about your brand and improving the negative experience of customers. Our team offers consultancy services to your brand so that the whole perception about your brand becomes positive. Thanks to professional online reputation management, you can control your perception in the digital world and turn negative experiences into positive ones.

How to Do Online Reputation Management?

According to a study conducted in the USA, 68% of internet users change their minds when they read a few negative comments before purchasing products and services from brands. Consumers believe they can find the most unbiased and reliable information about a product or service online. Because you can read real customer experiences on the internet. 95% of internet users read online customer reviews in detail when searching for local businesses. According to the statistics given above, it becomes clear how important the online reputation management process is for a brand.

Every brand needs to evaluate it professionally by examining every information related to it on all kinds of platforms in the digital world. An action plan should be created for the content that may create a negative perception about the brand and it should be implemented. In addition, necessary studies should be carried out according to the negative notifications of the customers.

It is not enough to work alone in online reputation management. Brands should also announce to users the work they carry out according to user demands. Thus, you can increase your brand reputation enormously.

Online Reputation Management Steps

Online reputation management steps may vary depending on your industry, brand and situation. As Kumsal Ajans  team, we offer brand-specific solutions to all our online reputation management services and personalize all our reputation management policies for you.

In general, the steps of online reputation management are as follows;

1. Brand Analysis

In order to start the online reputation management process, we first examine your brand's visibility in the web world. Your location on the web is a very important factor in reputation management policy. We review our website for your entire history. We examine your social media accounts in detail. We determine the corporate structure, your audience, your interaction status and all the mistakes made. We review all actions and feedback to date. We perform damage assessment in the face of an unfavorable situation. We create a strategy that will increase your brand's online reputation according to the situation of the damage.

2. Reputation Improvement Studies

First, we take steps to improve your online visibility. We make you more visible on social media and search engines. Just as the needs of each brand are different, the channels and sources from which each brand receives feedback also differ. The online channels to be worked on for your brand are determined and an online reputation management policy is created for these resources. Content marketing is a very important source of reputation for businesses. By planning content that will increase the visibility of your brand and increase its reputation, we produce content and share it at the right time.

3. Online Reputation Policy Implementation

After determining your online reputation policy, we go into practice. First of all, we provide interaction on your social media accounts. Then, we ensure that your business creates the most efficient content by managing and following the agenda. We try to improve your brand perception as soon as possible by creating a policy immediately in a crisis.

4. Analysis of Results

Data is very important for brands in digital work. After online reputation management studies, we regularly monitor your brand with different tools. We regularly monitor the change process of your online reputation and its effects on your sales figures and produce new policies. At the same time, we quickly respond to negative comments and ensure interaction with customers. We provide immediate feedback, taking into account the positive comments.

Knowing that online reputation management is an instant process, Kumsal Ajans offers instant support to all its customers.

Kumsal Ajans's Online Reputation Management Approach

As Kumsal Ajans, we approach all our online reputation management works professionally. We aim to reach every content produced about the brands of all our customers on the internet. We scrutinize all content with different tools and identify areas where reputation management is not performed.

After all our evaluations, we create a special action plan for your brand. Not only our team is involved in online reputation management. We see you as a stakeholder in this process. Since the digital world is dynamic, continuity is important in online reputation management. We organize special trainings for you in order to ensure continuity in reputation management.

The content that harms brands the most on the Internet is spammy comments and content. We take the necessary actions to delete spammy comments and content related to your brand. We also work to provide the most efficient feedback to all positive comments about your brand.

After all the work on online brand reputation, we focus on producing content that will provide users with accurate information in order to increase the reputation of your brand. We also work on publishing the content we have created with our professional team on platforms that will strengthen your online reputation and enable you to reach more customers.

Why is Online Reputation Management Important?

Online reputation management is a necessary work for businesses that want to become a brand to manage the perception of the brand on their target audience. No brand should risk its online reputation. Since there are billions of internet users today, the most important areas that will reveal your reputation in the world are the online sectors.

All the work you will do on digital platforms about your brand will enable you to professionally manage the positive and negative comments, complaints and false news about your brand from a single source. With professional online reputation management, you can strengthen the position of your brand by turning the events that may be a threat to your brand into an opportunity.

Kumsal Ajans provides consultancy services to dozens of customers from every sector with its experienced team in the field of online reputation management. You can contact us to get information about online reputation management and to benefit from consultancy services.

Online Reputation Management Prices

Online reputation management is planned specifically for the brand. The platforms on which your brand operates and the social media platforms you are active on lead to diversification of the reputation management policy. That's why we create a special online reputation management policy for all our customers. After doing an analysis for you, we can provide information about online reputation management prices.

We work in interaction with you in all online reputation management works of Kumsal Ajans. Thus, we enable you to maintain your online reputation management and ensure that your brand always remains strong in digital media.

Digital Marketing

Digital Marketing

Digital consultancy allows your brand to be known among users across the internet. With digital consultancy service, it is possible for your brand to reach a wider audience in the online environment, to establish brand reputation, and to increase brand awareness.

Kumsal Agency Team is always by your side for increasing the true potential of your brand by determining e-commerce strategies, creating advertising budgets as well as managing digital marketing crisis. With digital consultancy, your marketing budget is used in the most efficient way possible.

Let's do the best for your product or service together.

Let's combine our speciality and talent with your product and services.
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