What is a Digital Agency? How to Choose Right?

What is a Digital Agency? How to Choose Right?

What Does a Digital Agency Do?

A digital agency is a business partner where you can get services in many areas such as search engines, e-commerce, website design. Digital agencies run their business in more areas than you might think. Whether your business is marketing a product or a service, you can use many different methods and platforms to market digitally.

Businesses coming from traditional marketing activities may find it difficult to adapt to the dynamic nature of the digital market. That's why it would be right to work with a professional digital agency for businesses that want to invest in digital.

The agencies that digital agencies work with are generally as follows;

Search Engine Optimization (SEO): It is all the work done for your website to rank higher in search engines and to attract organic traffic.

Web Design: Your business office in the digital world is your website. You can step into the digital world with web design by getting services in many areas such as corporate website design, e-commerce site design, mobile application design.

Web Software: Corporate businesses can work with a digital agency to purchase software for their needs. You can get support on issues such as B2B-B2C integration, business process tracking software. In addition, digital agencies are involved in special web software projects.

Social Media Consultancy: You may need professional social media consultancy to make your brand more visible on social media and to increase your sales by increasing the interaction rate on social media.

E-Commerce Consultancy: You can benefit from consultancy services to increase the sales of your products and services on your e-commerce site and other digital marketing channels.

Corporate Identity Design: You also need to integrate your business's corporate identity into digital. You should plan the logo, brand colors and other corporate details down to the finest detail. This can be done with the support of an experienced digital agency.

Ad Management: You need professional ad management for your business to reach its target audience on search engines and social media. For this, digital agencies can help you with advertising management.

The digital agency provides services in all web-based areas. Are you afraid of not being able to find success in your adventure in the digital field? Don't worry about this, because digital agency is right here for you!

Digital Agency Working Steps

As Kumsal Ajans, we accept the demands of each of our customers with our experience from the projects we have carried out in the past, and we plan them completely original. We are starting to work with you with certain steps in your adventures in the digital field.

The digital agency work steps are as follows;

1. Meeting Meeting Organizing: First of all, we are holding an introductory meeting with you. As a digital agency, we would like to introduce ourselves to you and get to know you as well. We listen to your goals and expectations. We analyze your current digital asset in detail. After free analysis, we share new ideas for you.

2. Creating a Digital Business Strategy: Whether it is web design, search engine optimization or social media account management, we act in a planned manner according to a certain strategy in all our services. We determine a strategy and roadmap specific to your needs, existing digital presence and demands.

3. Offering You Special Offers: After the analysis we have made, we offer you special offers according to the strategy we have created according to your expectations. We transparently include every point in our offer, from price information to the roadmap. As soon as you approve, we start working.

4. Evaluation and Reporting Process: We always collect data in all our digital projects and evaluate the returns by processing the data. We create reports as a result of our regular evaluations. We always organize transparent reporting meetings with you during and at the end of the process.

As a professional digital agency, this is how we work. You can contact us for detailed information about our services.

Errors in Digital Agency Selection

Choosing a digital agency is a very important process for your brand's digital presence and position. You must choose the right agency to strengthen your brand's position in digital. Errors in choosing a digital agency can negatively affect brands' investments in digitalization.

The most common mistakes in choosing a digital agency are as follows;

Focusing on Fees: One of the mistakes made in choosing a digital agency is to focus on fees. Of course, every business has a budget for this business. However, every brand works with a digital agency to be successful on digital platforms. It would be more appropriate to focus primarily on the services offered and the anticipated results in the offer offered to you, rather than the price.

Looking at the Number of References: Every business examines their references when choosing a digital agency. However, reference review procedures must also be done correctly. The fact that an agency has a large number of references does not indicate that it will provide you with quality service. Therefore, instead of the number of references, the point where they take a business and the point they bring should be taken into consideration. So success in past projects should be taken into account.

Thinking that a High Amount Offer Will Be of Quality: You can hear very different price offers for the same service in the digital agency industry. It would also be wrong to think that high-cost offers will be of high quality and successful.

Thinking Low Amount Bidding Will Fail: Digital agencies may place low bids on the same service alongside their competitors. Therefore, it would be wrong to think that low amount bids will fail.

Instead of focusing on fees, we need to look at the quality of the service and whether your communication with the digital agency is positive. You should not make mistakes and work with the right digital agency so that your digital asset and investments in this field are not wasted.

Working with the Right Digital Agency

There has been a great increase in the number of companies serving as digital agencies in Turkey in recent years. Many businesses despair after their failed digital agency choice. However, you should not forget that you can establish wrong business partnerships in this field as in every field. Working with the right digital agency will always strengthen your brand's position in the market.

When meeting with digital agencies, you first need to be able to communicate effectively. However, not everything is good communication, you also need to choose agencies that will be useful for you to reach your goals in digital media.

Wrong agencies will cause loss of money and time for you. You may also miss certain growth opportunities by choosing the wrong agency. Choosing the right digital agency will always carry your brand's position in the market to the top.

For this, you should work with an experienced team and you should not skip the points that should be considered when choosing a digital agency.

If you are in search of a digital agency, you should meet the Kumsal Ajans team; We want you to meet our creative, professional and dynamic service approach.

How to Do a Reference Review When Choosing a Digital Agency?

One of the most important evaluation points in the selection of a digital agency is the reference review. When making a reference review, it would be correct to make an assessment according to the sectors first. Digital agency options with success stories in your industry may be the right choices.

It would be wrong to make an evaluation focused only on your sector while making reference evaluation. For this, it would be more accurate to examine all references specifically. You should make an evaluation by taking into account many factors such as the change in the market position of the brands that the agency worked before, and their place in the sector.

When reviewing successful digital agency references, you also need to look at whether they are implementing original policies. Agencies can strengthen your brand's position by optimizing their successful strategies in their references specifically for you.

You can contact us for all your questions about choosing a digital agency.

Digital Marketing

Digital Marketing

Digital consultancy allows your brand to be known among users across the internet. With digital consultancy service, it is possible for your brand to reach a wider audience in the online environment, to establish brand reputation, and to increase brand awareness.

Kumsal Agency Team is always by your side for increasing the true potential of your brand by determining e-commerce strategies, creating advertising budgets as well as managing digital marketing crisis. With digital consultancy, your marketing budget is used in the most efficient way possible.

Let's do the best for your product or service together.

Let's combine our speciality and talent with your product and services.
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