(This article is translated by google translate.)
With the introduction of the first iPhone and iOS operating system, the line of popularity in smartphones has reached the stage. The incredibly powerful competition on Android operating systems and iOS operating systems enables the rapid development of devices. At this point, the most important element of competition is the fact that operating systems are gradually trying to remove the limits set for application developers and then higher hardware. The high-end hardware brings better design and high-graphics applications.
With the rapid developments in mobile operating systems, it becomes more active, creative and smart in mobile applications. It is increasing day by day when people spend with their smart phones and natural applications. Users spend most of their time with their smart phones in their favorite social media and shopping applications. According to a study abroad, people spend as much as 70 percent of their free time using their smart phones.
In a period when people devote so much time to mobile applications, it will be great for companies not to take advantage of this. The companies that are aware of this make large investments in the mobile application sector. Especially in order to create a professional appearance and brand value, having a mobile application can be described as a step that must be taken.
As a mobile application owner, you can reach the audience you want more easily. You can communicate your campaigns, discounts and events to your target audience through your mobile application. Such advantages provide you with a great deal of support at the point of most digital marketing.
Having mobile applications of your e-commerce sites that sell products and services will strengthen your bond with your target audience and provide you with the opportunity to reach more people. Today, people can reach everything quickly, which makes their time valuable, according to a survey conducted on the basis of 80 percent of people shopping on the internet.
While the popularity of mobile applications is increasing day by day, you should have your business prepare a mobile application in order not to miss this ship.