What is a Digital Marketing Agency? | What are the Services?

What is a Digital Marketing Agency? | What are the Services?

Digital marketing agencies, unlike traditional advertising agencies, are agencies that carry out marketing activities in all online and digital channels that can be used on the internet. For this reason, the term "digital" within the digital agency is used for web design, mobile application development and workflows such as SEM (search engine advertising), SEO (search engine optimization), social media management, social media advertising, content strategy creation.

The performance of all marketing activities performed by a digital marketing agency can be measured. The revenue or efficiency of advertisements on TV, newspapers, magazines or billboards can be measured indirectly. The return of all the work done in a digital marketing campaign can be directly measured and the necessary steps can be taken to increase its effectiveness. For example, TV commercials and commercials given during prime time are shown to everyone watching the channel between these hours, and if the number of viewers (ie viewer rating) is high, the advertising price will be high. However, with much less of that budget, digital marketing can reach millions of people.

Moreover, this access will only be made for this target audience by determining the target audience that will be interested in your brand. At the same time, the success and conversions of ads can be measured and reported very easily.

What Subjects Do Digital Marketing Agencies Serve?

Digital marketing agencies respond to all the needs of your brand in the digital environment. You can get support from the agency in all matters such as search engine strategies, advertising processes and social media.

Digital marketing agencies generally provide services in the following areas;

SEM - Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid ads that appear on search engine results pages (or SERPs). Advertisers bid on keywords that service users such as Google and Bing can enter when searching for certain products or services. This process gives the advertiser an opportunity for their ads to appear with results for those search queries.

Social Media Advertising Management

Social media advertising is a type of digital marketing that uses social networks like Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a fast and effective way to connect with your consumers and boost your marketing campaigns.

Using a variety of data sources, advertisers can target their audience and deliver personalized content based on demographics and user behavior. Advertisers can get more engagement and conversions when an audience meets a brand on social media.

Web design

Web design is the creation of websites and pages to reflect a company's brand and information and provide a user-friendly experience. Appearance and design, whether you are designing a website, mobile application, or revealing content on a web page, must be professionally developed according to certain rules and dynamics. A simple, clean code structure, user-oriented and mobile-friendly website design is of great benefit to businesses.

Site traffic analysis

Web traffic analysis refers to collecting data about who comes to your website and what they do when they get there. This data is crucial for creating effective sales and marketing strategies.

While most people think that more traffic is always better, this is not always true.

For example, if you sell social media software to people in Turkey, you don't want traffic from South Americans looking for an expense management tool. When you monitor the right web traffic metrics, you gain deeper insight into who comes to your site, whether they like your content and what actions they can take next.

Performance monitoring and reporting

Web Performance Monitoring is the measurement of a website or web service's ability to respond efficiently to end-user interactions. Data collected from monitoring helps to increase the speed of the service and ultimately increase user satisfaction. It also provides higher user retention while reducing bounce rates and cart abandonment.

Social media management

Social media management is the practice of managing a brand's social media presence. The management process may involve a combination of multiple platforms. Also, if a company has many brands or different subsidiaries, it can have multiple profiles on the same platform.

Managing a social media profile involves much more than posting content. On the contrary, a social media manager should develop strategies to engage other users. It also manages or oversees the creation of content. It analyzes the results and optimizes the strategy as needed. In other words, social media management is the practice of making sure your brand appears on social media and interacts well with people on social media.

SEO – Search Engine Optimization

SEO is about optimizing a website for search engines. SEO covers the following topics:

  • Designing and developing a website to rank well in search engine results.
  • Increasing the volume and quality of traffic to a website from search engines.
  • Marketing by understanding how search algorithms work and what human visitors might be looking for.

Content marketing

Content marketing is the development and distribution of relevant and useful content (blogs, newsletters, whitepapers, social media posts, emails, videos, and the like) to current and potential customers. It is a strategy that provides huge advantages to businesses when done correctly.

Consistent use of content marketing allows you to build relationships and attract your potential and existing customers. If your audience thinks of your company as an interested partner and a valuable source of advice and guidance, they're more likely to choose you when it's time to buy.

Email marketing

Email marketing is a direct marketing channel that allows businesses to share new products, sales and updates with customers in their contact lists. A high return on investment is crucial to the overall inbound strategy of most businesses.

Modern email marketing focuses on sending personalized messages rather than single mass mailings to everyone. This may sound time consuming, but with marketing automation you can get through this process. In the long run, a well-designed email marketing strategy will not only increase sales but also help you build a community around your brand.

Brand Management

Brand management is a broad term used to describe marketing strategies in the process of protecting and developing the wider value and reputation of a brand and its products over time, and raising awareness.

A strong brand management strategy helps to build closer relationships with and attract their target audience. Strong brand management will also build a loyal customer base, resulting in a more positive perception of a brand's reputation and products, resulting in higher revenue and better brand equity later on.dijital pazarlama ajansı, dijital pazarlama

Digital Marketing Agencies Departments

Digital marketing agencies consist of different departments. Within the agency team, there are many team members who are experts in every field. Each department follows the developments in its field and customers are always provided with the highest quality service.

The departments of digital marketing agencies are as follows;

1. Account Managers/Customer Service Team

The account management/customer service team is one of the important departments of the digital agency as they are in direct contact with you. They ask about your requirements, they coordinate those requirements with other teams. They also communicate with you about the process and make presentations on solutions.

2. Content Team

Content team; Responsible for writing blog posts, website content, feeder emails and messages, social media posts, digital advertising content. They play a vital role in the growth of your business as they convey your brand voice through magical storytelling concepts.

3. SEO Team

The SEO team helps to increase the visibility of your website on the search engine results page. They help improve both organic and inorganic visibility.

4. Design Team

The design team deals with visualization for different elements, from blog posts to social media posts, advertisements and others that look appealing to your audience.

5. Development Team

The development team is responsible for creating your website. They use CMS platform, programming language and others as per your requirements. They are also responsible for integrating the latest technologies into your website, social media accounts and all your digital assets.

6. Social Media Team

This team is responsible for raising your brand's voice on various social media platforms. There are assignments for creating attractive social media ads, designing your social media profile, and managing other activities.

7. Monitoring and Analysis Team

The monitoring and analysis team is a very important team that demonstrates whether your requirements are being met. After your needs are met in the best way, your website, social media campaign or digital service is analyzed and the net results are presented as data.

Why Work with Digital Marketing Agencies?

Digital marketing, unlike traditional marketing, is a dynamic, continuous activity. Getting your website to the top of search engine results is just the beginning in this process. Keeping your website on top requires constant work.

Digital marketing agencies use strategies such as SEO, search engine marketing (SEM), social media marketing (SMM), content marketing and mobile marketing to ensure that your business website and brands are always visible to the digital customer.

People want to know your website more than they want to know your phone number. They want to learn about you before the first physical contact with your brand is made.

Digital marketing is not simple work like writing some blog posts, creating Facebook pages or others. This process is not a one-time service, but one that requires constant effort.

Spending all your time on digital marketing can cause you to be unable to keep up with the other processes of your business. For this reason, Kumsal Agency team will support you in this regard.

Advantages of Working with Digital Marketing Agencies

Digital marketing enables your business to become a brand giant in the virtual world. Editing content, posting it on social media, advertising on various online platforms may not provide the desired efficiency without the guidance of a digital marketing expert.

If you partner with an agency, you can create a unique virtual image for your business in team online channels. Therefore, if you work with a digital marketing agency, you can strengthen your brand digitally.

Based on the opinions of our current digital marketing customers, we have listed a few advantages you can enjoy by investing in a digital marketing agency;

  • You can focus on running your other business operations.
  • Your overall costs of hiring, salary package, office setup pricing and other expenses are reduced.
  • You can access the latest technologies, marketing tools and applications.
  • You can apply result-oriented marketing techniques according to the behaviors, preferences and interests of your target users.
  • Depending on your areas of expertise, you can produce more solutions with creativity and new perspectives.
  • You can get fast results in your digital marketing processes.
Digital Marketing

Digital Marketing

Digital consultancy allows your brand to be known among users across the internet. With digital consultancy service, it is possible for your brand to reach a wider audience in the online environment, to establish brand reputation, and to increase brand awareness.

Kumsal Agency Team is always by your side for increasing the true potential of your brand by determining e-commerce strategies, creating advertising budgets as well as managing digital marketing crisis. With digital consultancy, your marketing budget is used in the most efficient way possible.

Let's do the best for your product or service together.

Let's combine our speciality and talent with your product and services.
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