(This article was translated by google translate.)
Influencer marketing is a marketing strategy; Can be translated into Turkish as impressive marketing. Influencer marketing aims to influence and direct the purchasing behaviors of the people who are known as influencer.
Influencer means the person who affects the behaviors of the masses. In our age, these people are active in social media and followers of a specific followers, instagram and twitter phenomena are we can say. The masses of these people rely on their tastes and recommendations; they see them as an expert. Here, Influencer take this power from their followers. The strategy of the Influencer marketing approach is to influence and direct the purchasing behavior of this audience and not just the entire market.
Influencer marketing can be done on every platform where a certain target audience can be reached. Nowadays, especially youtube and instagram are perfect for this. However, the target group to be achieved is important in the selection of this platform. To make the introduction of the product in detail with video, youtube is a more convenient platform.
1) It is easier and practical to find the target group in Influencer Marketing according to their interests.
Some influencers only share for a specific audience. This is very convenient to reach the selected audience.
2) Influencers are more interesting and convincing than advertisements.
So you can influence the target masses that have not been convinced before, or change their ideas; so you can increase your audience.
3) Influencer marketing provides direct focus on the product.
4) Influencer marketing practices are permanent.
5) Prominent individuals are very effective in influencing their purchasing preferences and decisions.
6) Companies in different sectors can also benefit from impressive marketing methods.
The fact that Influencer marketing applications have many advantages does not mean that every company will receive impressive results. The message to be presented in the presented product and promotions should be worth seeing, that influncer marketing should give the desired result.
The three elements are very important for influencer marketing;
First, the person called influencer, ie the person who will advertise and affect the masses:
It is very important that this person has information about the product. If Influencer is already making shares in relation to the product in question, publicity will be more convincing and realistic. The more the audience has to influence the masses.
These individuals will also have a high level of publicity ability as they dominate the sector.
The second is the content of the ad.
Advertising content in Influencer marketing should not be as similar to advertising as possible; In other words, the content should be in the form of advice as possible, so that the confidence of the viewer can be ensured. As the confidence of the audience is ensured, sales will increase at the same rate.
The third one is the platform where the promotion will be made.
Factors such as the characteristics of the product to be introduced, features, usage area, target group of the product affect the place of the platform to be advertised.
For example, you'll be introducing a make-up material, not twitter, it's more convenient to use instagram or youtube.
AS A RESULT;
Influencer marketing is a highly preferred method and it is obvious that it affects the product sales positively. These marketing techniques that are made by people who have influenced certain masses are one of the effective methods of the digital world.