Balden Marine

Project Details

• For the Balden Marine web design project, we brought the brand’s marine safety product range together within a clear corporate and technical narrative. Free-fall and totally enclosed lifeboats, rescue boats, fast rescue boats, release hooks and GRP products are presented through an information architecture that helps visitors reach the right solution efficiently.
• Product categories were structured to help visitors compare options when researching technical solutions. A clear visual hierarchy and straightforward navigation make detailed product information easier to read across screen sizes. Corporate information, news and contact points were also positioned within a coherent experience that reinforces confidence in the brand.
• The international service network and repair and maintenance services were highlighted as distinct user journeys. Visitors can therefore explore the product portfolio and move directly toward the after-sales support they need. A manageable content structure also helps the Balden Marine team keep product, service and company news information current.