GEO / AEO Optimisation

SEO provides foundations for search engines to find your website and connect it with relevant searches. GEO concerns how a brand is represented in AI-generated answers. AEO focuses on content that directly and clearly answers specific user questions. These areas complement one another.

Google’s AI Overviews and AI Mode do not require a special additional file or dedicated schema; established SEO foundations remain relevant. We therefore do not reduce the service to adding a file or repeating keywords. Content usefulness, accuracy, accessibility and the actual scope of your services are considered together.

We identify the questions customers ask, how they compare services and the information they need before deciding. Existing pages, content gaps, FAQs and product or service information are mapped to those needs. Sample results showing competitors or alternatives can also inform the review.

The query set, language, country, platform and check time are recorded. Samples from ChatGPT, Perplexity or Google’s AI-powered results do not mean that every user receives the same answer. We treat the initial review as a baseline sample and describe variability in the report.

We prepare clear structures for service definitions, product features, processes, scope, pricing factors and frequently asked questions. Headings and concise answers address the reader’s question, followed by useful detail. Information must reflect your actual services and verifiable sources.

We assess whether brand names, contact details, expertise and references are presented consistently across pages. Where available, project examples, team experience and original information are included in the content plan. We do not invent statistics, reviews or customer results. Updates to existing content and production of new material are defined separately.

Priority pages are reviewed for crawlability, indexability, text accessibility, internal links and existing structured data. Technical recommendations should reflect the content people can actually see. Relevant search and AI access rules can also be reviewed where needed.

The resulting implementation list identifies the current state, proposed changes, priorities, responsible teams and acceptance checks. Code, theme, robots.txt and integration changes are scoped as separate technical tasks when required. An advisory report alone does not mean implementation is complete or that indexing is guaranteed.

The measurement plan uses the agreed questions, platforms, languages and review intervals. Sample answers can be assessed for brand mentions, source links and factual accuracy. Identifiable referral traffic, visits to relevant pages and verified qualified enquiries can be tracked separately through available analytics.

Google Search Console includes AI Overviews and AI Mode in overall web search performance; these figures are not presented as a separate, complete AI visibility counter. Results are interpreted with their data limits and variability. If your business also needs help using AI internally, that can be planned through a separate AI consultancy engagement.