Erka Fabrics

Project Details

• The web design project created for Erka Fabrics aimed to present the textile brand’s fabric collections, corporate approach and production focus through a clear digital experience. The structure considered the different expectations of visitors who want to learn about the brand, explore product groups and reach relevant information. Its content hierarchy brings corporate communication and product-led discovery together within one coherent experience.
• The design approach considers visual product presentation, readability, straightforward navigation and consistent use across screen sizes. Product imagery and explanatory copy support one another so visitors can review collections more comfortably and reach relevant sections through a shorter journey. This page describes the scope of the user experience and web design work created for Erka Fabrics. Factory counts and export coverage mentioned in the previous copy were not carried into the revision because their current accuracy requires separate verification.