Mavi Beyaz

Project Details

• The web design project created for Mavi Beyaz aimed to present the brand’s tissue products through a clear, reassuring and easy-to-understand digital experience. The project approach brought product information, brand communication and visitors’ core information needs into one coherent structure. This helps users learn about the product range and reach relevant content directly.
• The information architecture organises product groups, usage features and brand messages into complementary sections. Scannable headings, explanatory content blocks and clear navigation were prioritised over long promotional passages. This structure supports visitors using different devices as they review the essential information and move through the website.
• The visual and content approach considers the brand’s blue-and-white colour world together with readability and responsive use. This page describes the scope of the corporate web design work created for Mavi Beyaz. Claims in the previous copy concerning dermatological testing and product layers were not carried into the revised text because they require current verification; product details should be managed through the brand’s approved sources.