What is CRM Software and What is it For?

CRM software can be defined as an automation that allows a business to manage its marketing, sales, customer relationships, and all operational processes. CRM software stands for Customer Relationship Management. It refers to managing all customer relationship processes before and after a sale.

A CRM software solution prepared specifically for corporate needs allows a company to manage all processes, such as the first relationship with the customer, proposal preparation, order delivery, and post-delivery support, in a complete and high-quality manner.

Especially with the recent development of the corporate service approach, companies that have started to work customer-oriented need CRM software. Thanks to these programs, businesses can see their existing potential, understand their needs, optimize their expectations, and easily provide professional service to the customer.

With CRM software designed specifically for your brand by the Kumsal Ajans team, you can track your customers' information, requests and demands, all customer interactions, and what expectations your customers may have in the future. These systems provide great benefits in ensuring a flawless customer experience, establishing strong communications with customers, working with data at every stage, and creating a loyal customer base.

What is CRM Software For?

CRM software plays a very important role in improving your customer relationships, creating customer services and complaints, and ensuring success by revealing trends in customer behavior. This software helps you get the data you need to get to know your existing customers and potential customers. By effectively managing customer relationships, you can acquire new customers and turn your existing customers into loyal customers.

CRM software automates the data collection process for companies. In this way, your organization can save both time and workload. Different departments within your organization, such as sales, marketing, and customer service, can access information from a single center. CRM software, which provides efficiency in data processing, allows you to create an institutional memory.

The most basic purpose of this software is to strengthen the bond between the customer and the institution. Businesses operating in the service sector can improve their brand prestige thanks to this software. CRM software maximizes customer satisfaction. You can implement CRM integration in your marketing and sales processes.

As the Kumsal Ajans team, we optimize our solutions specifically for your brand, according to your sector, field of activity, target audience, number of personnel, and number of customers.

What are the Advantages of CRM Software?

CRM software should not be considered just an automation for the purpose of collecting information. This is just the visible face of these systems. CRM systems provide the data you need to provide better service and customer service to your customers.

The advantages of CRM software can be listed as follows;

Your customer relationships become consistent and coordinated.
All business processes of your business become standardized and event efficiency increases.
Your customer-oriented competitiveness increases.
Your personnel can start working flexibly, team-based, and process-oriented. You can gain great advantages in reaching customers and identifying customer needs.
You can obtain an efficient environment for improving and standardizing the service quality of your business.
You can get efficiency in areas such as budgeting, costing, and productivity related to your customers.
You can provide maximum benefit for your business from all aspects such as workforce, time, and materials.
You can make faster decisions in customer relationships. Operational personnel can easily see all the data.
It provides efficiency in important tasks such as data collection, data preparation, data entry, correcting errors, and backup.
It allows you to store all your customer data on a secure database and easily access it when you need it.
You can easily do data analysis. You can access up-to-date, consistent, clear, and complete data about your customers.
The cost of data is greatly reduced.

The Contribution of CRM Software to the Sales Process

If you use CRM software in your brand, your sales department will have the opportunity to manage business processes efficiently. Sales personnel can communicate in real-time via the software in the field or in the office, regardless of time and place. Personnel can instantly see the customer's current data and past data. They can implement special communication studies for the customer.

They can quickly complete stages such as convincing the customer and making the sale. Your business can create new business opportunities by identifying the needs that the customer is not even aware of, and you can acquire new customers. In other words, your sales department can easily access new opportunities. A healthy sales and marketing process can be carried out in your business.

In short, CRM software ensures that activities in your business are carried out more healthily and result-oriented. Thus, a much better performance can be exhibited against customers, business partners, and competitors. By using the right marketing methods, you can both increase your income and create loyal customers.

This software also increases the profit rate by providing control in the workflow for small and medium-sized businesses. As the Kumsal Ajans team, we offer special solutions for the institution to all our customers and provide continuous support. We also help you increase your income by training your personnel on the system.

What Should Be Considered When Buying CRM Software?

In recent years, CRM software can be optimized according to special demands. Therefore, some points should be considered when choosing CRM software. These points can be listed as follows;

You should prefer software that is compatible with your growth targets. First, you should determine your needs and choose the CRM software that will provide you with the highest benefit according to your needs.
The CRM system you buy should be compatible with your business's business processes and have a flexible structure.
The system should be easily followed by your existing and potential customers, and employees. It should have a usable interface. Projects, meetings, dates, results obtained, and much more should be included in the system.
CRM software should allow for periodic task planning for your employees. It should also allow for tracking according to the task planning. It should provide special task and work tracking management for your business.
It provides you with access to all information such as customer information, visit records, proposals, sales numbers, and current turnover. CRM systems keep all data under record and allow you to report all data about your customers. You should be able to report the data about the customer you want in periods such as daily, weekly, monthly, and yearly with a single button.

Is It Right to Use Free CRM Software?

Small and medium-sized companies want to use CRM software but do not want to set aside a budget for this area. You can find ready-made free CRM software on the market. However, how efficient and reliable these programs will be for your business is a big question mark.

Every sector and company has a dynamic and special working system. Therefore, free ready-made CRM software may not be compatible with your business. In this case, the special software you use will provide no benefit for you.

Ease of use should also be taken into account in CRM systems. The user experience in free CRM software can be very limited. For this reason, you can apply to Kumsal Ajans and ask for a CRM software to be developed specifically for your company's needs and demands.

CRM Software Prices

For CRM software prices, you can reach us through our communication channels to get information. As Kumsal Ajans, we do not apply ready-made software packages to any of our customers. We create software that is suitable for each of our customers' corporate and sectoral needs.

Elements such as your business's needs, the features that should be in the system, and the programming language can change the cost of the CRM software.

You can trust our team's creative solutions for your CRM software needs to turn your existing customers into loyal customers and to acquire new customers.