Website Renovation

If your website looks a bit outdated, you should probably work with a graphic designer or web developer for a redesign. But is a full website redesign really what you need? In the last few years, website renovation has been gaining popularity among business owners.

Renovation involves updating or replacing a few specific elements instead of redesigning everything from scratch. If you are considering renovating your website or are unsure whether a full redesign is what you really need, let's provide detailed information on this topic. 

Times are changing and businesses grow over time. To maintain your website as your most powerful sales and marketing asset, your website needs to adapt to change and expand. However, you need to decide whether you need a website renovation or a complete website redesign.

What is Website Renovation?

Website renovation is the improvement and modification of specific features of your website, rather than changing your website from scratch. Businesses that already have a quality website often work on renovating and improving their existing website.

A website renovation is similar to putting a new coat of paint on a car or changing the wall decor in your living room. In fact, there are small changes that affect the visual appearance, and the structure of the element you update remains the same. Even though your car looks really different when painted blue instead of red, your car fundamentally still has the same features.

Website renovations can have a big impact, even if the changes are absolutely minor. For example, changing the color of your menus from red to blue might only take a few seconds of tinkering with the CSS file, but the entire look of your site changes with this file. Larger changes, such as adding a new menu or increasing the size of your images, may take a little longer, but they can still have a major impact on the overall look and feel of the site for users.

Renovation can involve multiple elements being changed and rolled out at the same time, or it can be a longer process. Sometimes website renovation projects continue for a long time. In this case, designers will make one or two small changes per week over a longer period. Many website owners actually prefer to renovate different elements over several months or even years.

They do this as a result of ongoing A / B and conversion rate optimization tests. In this sense, a website renovation never ends. It is always tested, updated, and re-analyzed for additional weaknesses or opportunities for improvement. The website renovation process is also a dynamic process.

In What Cases Can a Website Renovation Be Done?

Here are some scenarios where a website renovation might make sense:

• You have recently completed a full redesign of your website and just want to fix the appearance without largely restructuring your content. In this case, you can do a website renovation.
• Your visitors can generally reach the pages they want to go to, but you can renovate when you want to improve conversion, highlight specific content, or reduce your bounce rate.
• You can do this when you have a new logo or have developed new brand standards and want your website to be consistent with your new look. 
• If your website does not work well on your new smartphone (or perhaps on any smartphone) and you need to add responsive design or adjust your responsive design for new technology, you can do a renovation. The approach here depends on how your website is coded. However, this process may also require a redesign instead of a renovation in some cases.

Changing the look of your website is an exciting way to improve your web presence. It is usually cheap and fast. But how do you know if you really need it? If you have been using your website for a while, it can be difficult to determine when it is time to update. Fortunately, there are some easy-to-identify situations that can help you find out if it is time for a website renovation. Website renovation is a decision that can be made in the following situations;

• Your site is not attractive,
• You are not getting many conversions,
• Your website looks outdated and boring,
• Your communication is ineffective,
• You are not getting many potential customers,
• You have a high bounce rate.
• If any of these scenarios sound familiar to you, you may need a website renovation.

What are the Advantages of Website Renovation?

Website renovation has some advantages for businesses;

Budget

Renovation is almost always cheaper than a redesign. However, a renovation can be a stopping point on the way to a full redesign. Also, if you do a website renovation where a full website redesign would be a better option, you may experience lost potential customers and higher costs in the long run. Therefore, you should make this decision well.

Time 

A full website redesign will require more time from you and your team depending on the project you want. If you don't have much time to think about redesigning your website, it might make sense to do a short-term renovation of your current site.

Security, slow loading times, and errors

Usually, these kinds of problems can be fixed through code and content optimization, malware scanning, firewalls, or general troubleshooting. However, if your website has become an inherently insecure platform, it might make sense to do a full redesign.

How to Decide Between Website Renovation and Redesign?

Not sure if you need a website renovation or a redesign? Here are a few criteria you can use when making the right decision;

• If your CMS is still working smoothly, a website renovation may be a better choice. Additionally, if the changes you want to make are simple or only visual, you can choose renovation. Also, if you don't hear complaints about how your site works, it would be more appropriate to go for a renovation of only some of the graphic elements. 
• Website renovation gives you the opportunity to test everything before a full design. Therefore, you can try a renovation first. However, if your CMS is difficult to use or not integrated with your site, you should consider investing in a full redesign. 
• If you are receiving complaints from customers or staff, your bounce rates are high, or your website is outdated, a redesign is probably a better option for you.

You should compare the pros and cons of redesigning and renovating a website. You should determine the cost of a full website design and decide accordingly.

Istanbul Website Renovation Prices

Website renovation prices are much more affordable than redesigning a website. Therefore, you should first check whether your website is suitable for the renovation option. However, if your website is not suitable for renovation and you prefer renovation instead of designing a website from scratch, you may experience a long-term loss of budget and time.

Therefore, contact Kumsal Ajans and ask for a detailed analysis of your website. Our team will first evaluate the renovation option for your website.