What is SEO? | Effective SEO Techniques

What is SEO? | Effective SEO Techniques

(This article has been translated with google translate.)

SEO (Search engine optimization) is a set of efforts to improve a website to increase its visibility as people search for products or services. The more visibility a website has in search engines, the more likely the brand is to attract new customers.

Website visibility is often measured by the site's placement or ranking in search engine results pages (SERPs). In every industry, businesses are always competing for the first page for attention.

On Google, SERPs often contain ads at the top of the page. These ads ensure that businesses stay there as long as they pay to get it placed on that first page. Rankings after ads are regular search listings, which engines refer to as organic search results. The SEO process aims to increase a business's organic search results and attract organic search traffic to the site. With SEO, a website can be driven by organic search traffic instead of traffic from paid search, social media, referrals, and other channels.

Organic search traffic is higher quality traffic for websites. Because users are actively searching for a specific topic, product or service that a site can rank for. Better brand engagement will result if a user finds this site through a search engine.

What Are the Uses of SEO?

Almost any business can benefit from search engine optimization (SEO). If you have a product or service to offer, you will have an audience looking for it in search engines. At this point, you need SEO studies. Businesses need to make sure their customers can find them when needed, and they can, thanks to SEO. With an effective SEO strategy, potential customers can search search engines for relevant terms that attract them to your business.

We said that SEO can be effective for almost any industry. But some industries can benefit more from SEO than others. Especially if you are interested in areas such as e-commerce, restaurants, hotels, health institutions and health services, law, blog sites in our country, you need SEO strategies.

What Are Effective SEO Techniques?

In this section of our article, there are SEO techniques that you should pay attention to in order to increase the organic traffic of your site in 2022. Here you will find not only on-page SEO tactics, but also off-page SEO techniques. By working on some of the SEO practices here, you can work to improve your visibility and traffic.

1. Find Your Competitors' Top Performing Pages

The more you know about your competitors' SEO strategy, the better your own site can perform.

When you take the time to figure out what works for the websites you compete for in the SERPs, you can take your analysis to the next level and use this data to determine your own approach.

Finding the best performing pages of your competitors in SEO is a good start. Thus, you can get data on where your organic traffic comes from and what it is directed by. Analyzing your competitors' top pages will help:

  • You can capture the content/keyword gap.
  • You can find a connection gap.
  • You get an opportunity to improve your existing content.
  • You can find successful keywords.

2. Inform Your Content Strategy Using Keyword Gap Analysis

You have two ways to create a content strategy;

  • Optimizing existing content
  • Creating new content

Optimizing existing content will often be the most effective option. Because improving indexed content allows you to get results faster.

You have to create content with a purpose and give value to users in the content you create. So you have to develop a strategy for the creation of new content and plan every detail of the content.

One of the quickest ways to drive your content plan is to do a keyword gap analysis, which will help you see keywords your competitors are ranking for but you don't. This way, you can create content around these keywords and topics to fill the void there. And you can do this faster and more efficiently with specialized SEO tools.

3. Use Digital PR to Earn Authority Backlinks

One of the biggest challenges in SEO processes is how to gain authority backlinks.

Backlinks remain one of Google's top factors, and there are many different link building strategies that can help you successfully gain relevant links.

4. Improve Your Organic CTR Using PPC Testing

Click-through rate is used as a ranking factor and is a metric that needs to be optimized. However, you need to know the elements that can affect your site's click-through rate;

  • Hashtag
  • Meta description

That's why title tags and meta descriptions are still important factors for effective ranking in search engines.

5. Provide a Seamless Page Experience

On-page optimization has been a relatively poor ranking factor that SEO practitioners never take too seriously.

In the world of SEO, processes are changing very quickly. With the release of the BERT and MUM updates, the latest SEO trends have changed. Now, as you guessed, metrics like page site optimization have gained more weight in Google's ranking algorithm.

6. Increase Your Waiting Time

The SEO industry continues to increase the impact of user experience on Google's ranking algorithm. That's why a simple site architecture, fast loading speed, and mobile experience are important ranking factors. But none of these factors had more of an impact on rankings than the others.

The most important metric that shows the quality of the user experience is the waiting time. Therefore, you should develop strategies to increase your waiting time.

7. Focus on Topic Sets Instead of Keywords

Google is evolving and its algorithm is constantly changing. Now, Google's goal is to understand the intent of its users. It tries to find out what they expect, what they are looking for, and more specifically which search results will meet their needs.

Therefore, don't expect your website to appear on the first page of Google by only creating keyword-focused content. Just looking at keywords is not enough. You should now enter a user-oriented content creation process.

8. Create Voice Assistant Friendly Content

Do you do voice searches on Google? It is usually searched by typing in the search bar.

However, with the emergence of voice assistants, this process began to evolve rapidly. There are now 4.2 billion voice assistants in use worldwide (it is estimated to reach 8.4 by 2024.) You should create more fluid and voice search focused content for Google. And in a more chatty search engine world, you should optimize your website for voice search.

9. Reuse and Refresh Your Old Content Regularly

You may have a hard time finding the motivation to write a long blog post. So why not increase your existing content from 1,200 words to 2,000?

Existing content already has a certain authority and a certain established readership. Rather than creating a new post from scratch, it can be much easier to improve an existing post's performance in search results by refreshing it with updated information and extra content.

10. Create Video Content and Create a YouTube Channel for Your Business

We said you need to increase your wait time. Is there a better way to do this than using video?

For this, make sure to share video content in the content on your website. In this way, you can increase the time your visitors stay on the page.

  • 60% of businesses use video as a marketing tool.
  • 74% of marketers say video provides a better ROI than static images.
  • 49% of marketers say video helps them engage with their audience.
  • 52% of marketers say video helps them build trust with potential customers.

11. Target Local Searchers with Landing Pages and Entries

46% of all Google searches are from local searchers. These calls can be:

  • Local stores
  • Working hours
  • phone numbers
  • Address

For physical business owners serving a specific region, local SEO is a must.

In this way, you can get the necessary steps to capture potential customers living nearby. 72% of people who do a Google search for local businesses online visit the business within 8 square kilometers.

12. Use Long-Tail Keywords

Long-tail keywords—especially those containing three or more words—play an important role in voice search. To rank for this type of keyword, you need to create content on your website that targets them using the following process:

  • First, define a long-tail keyword (e.g. "how to wash a car").
  • Find many semantically relevant keywords (e.g. "car wash guide" and "best car wash soap").
  • Write a long-form, comprehensive blog post that appropriately positions semantically relevant keywords.
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