Successful Mobile Application

According to the We Are Social 2020 report, there are 5.14 billion mobile device users in the world. Devices such as smartphones and tablets are in the mobile device class. This rate constitutes an average of 67% of the world's population. These statistics show how important a part of life mobile applications have become.

There are hundreds of thousands of mobile applications on mobile markets such as Google Play and Apple Store. Smartphone users spend at least a few hours a day using the internet. For this reason, mobile application development is of vital importance, especially for businesses operating in the digital marketing field.

Mobile applications are preferred by smartphone users for many purposes such as games, education, research, and purchasing. Currently, there are nearly 3 million mobile applications on the Google Play Store. In the Apple Store, this number is over 2 million. In such a situation, developing a successful mobile application becomes very important to stand out in the competition.

Here are 10 tips for developing a successful mobile application;

1. Qualified Target Audience Analysis Should Be Done

For a mobile application to be successful, it must first be known well by whom it will be used. For this, a qualified target audience analysis should be done. You cannot expect success from a mobile application without knowing the behaviors and habits of the audience you want to reach with your mobile application.

When doing target audience analysis, a lot of demographic data such as gender, age, location, and education status should be collected. Then, user behaviors and complaints should also be examined to make a holistic analysis.

It will also be useful to narrow your target audience while doing analysis. Although this idea may seem negative to you, operating in a niche area will increase the usage rate of your mobile application, even if your target audience is narrow.

2. User Experience (UX) Should Be Prioritized

In the mobile application world, the number of sectors without competitors is very small. Now there is a certain amount of competition in every sector, good or bad. For a successful mobile application, user experience should be prioritized. Remember, when users download your mobile application to try it, if the user experience is not liked, another competitor's mobile application can be downloaded immediately.

You should develop a dynamic mobile application to always keep the user experience at the highest level. You can achieve success by always updating your mobile application by taking into account changing user demands. However, you can also lose users by making continuous updates. For this reason, you should make user experience updates in moderation.

3. You Must Know Your Competitors Well

The main starting point in mobile applications is the needs and demands of the target audience. However, to develop a successful mobile application, you must also know your competitors well. Analyze the mobile applications that serve in your sector in detail. Try to get ahead by determining the aspects where they are successful.

With competitor analysis, also determine the aspects where your competitors are unsuccessful. If you offer effective solutions to your user base in the areas where your competitors are unsuccessful, you can have a more successful mobile application than your competitors.

4. Develop an Aesthetic Mobile Design

In the mobile application design process, aesthetics and attractiveness are everything. A strong design is a situation that increases your brand authority. Users are more inclined towards mobile applications with beautiful designs.

In the mobile application, the text fonts should be aesthetic and readable, and the color selection should also be aesthetic. Users should not get into a color chaos while using the mobile application. For this reason, you should achieve a professional elegance in mobile application design.

5. Get Professional Mobile Application Design Support

You should choose your business partners very well during the mobile application development process. Get mobile application support by working with an agency that has previously taken part in large projects and has a strong infrastructure. A team that can offer instant solutions to your needs, understand and respond to your requests is the key to developing a successful mobile application.

If your mobile application is coded and developed by an experienced team, you can be more successful in reaching your target audience. Also, choose to work with a company that will always support you in mobile application design.

6. Choose a Mobile Technology That Will Respond to Your Requests

When developing a mobile application, it is important to be able to choose a mobile application technology that will respond to your requests. Your options for this are as follows;

• Native mobile application are local applications specific to a certain platform. They are applications specific to only the İOS or Android operating system. These applications are specially coded for certain platforms. It is supported by only one operating system.
• Hybrid mobile application is known as a mixed application. It can work on all mobile devices and operating systems. It promises cost-efficiency. In these applications, the user experience can be limited, but they can be developed quickly and represent you in different mobile markets.
• If you want both a local and a mixed mobile application, you can request mobile technologies such as Reach Native or Flutter, which are used for coding cross-platform local applications. It is a method that will provide local advantages in more than one operating system with a limited budget.

7. Make Sure You Have a Secure Mobile Application

One of the elements of having a successful mobile application is that your mobile application is secure. Remember that you store critical data such as payment transactions, banking transactions, access keys, and personal data in the mobile application. For this reason, take the necessary security measures for your mobile application.

You can take many security measures in your mobile application such as local database encryption, cache and API communication, cryptographic key management, and user session authorization. You can ensure that the most efficient security measures are taken according to the type of your mobile application and the recommendations of your business partners.

8. Make Your Updates Based on the Feedback You Receive

Developing a successful mobile application is not enough on its own. Although the mobile application may seem successful at first glance, remember that users can abandon your mobile application over time. For this, take user feedback into account in all the updates you will make. Updates that are not useful for users will not be enough to maintain success.

Before the update, take into account the data obtained from the analyzes. Constantly do analyzes for the audience using your mobile application. You can easily get feedback with policies such as a feedback form or NPS prompt. You can also use mobile application analysis platforms. If users know that they are being considered, their loyalty to your mobile application will increase.

9. Create a Marketing Strategy for Your Mobile Application

An important factor that brings the success of your mobile application is an effective marketing strategy. Before you develop your application, work on marketing strategies that will make people aware of it. Mobile applications that achieve success are well-promoted before they enter the store.

Determine the prominent features of your mobile application and ensure that there are marketing experts in the team you work with. Then, in the launch process of your application, ensure that it is downloaded by your potential target audience with curiosity. Use different marketing tools and marketing techniques. Have marketing strategies before, during, and after the launch.

10. Use the Power of Social Media

Social media is a very effective channel for finding organic users for your mobile application and increasing the number of downloads of your application. If you promote your application on many social media platforms such as Facebook, Twitter, Instagram, and Linkedin, you can create excitement and build brand awareness.

First, create a corporate business account for your mobile application on social media. Then, allocate a special budget for social media ads to make users interested in your mobile application.