What is a Mobile Application?

What is a Mobile Application and How Did It Emerge?

With the introduction of the first iPhone and iOS operating system, the demand for smartphones has reached its peak. The incredibly strong competition between Android and iOS operating systems allows devices to be developed quickly. At this point, the most fundamental factor that provides competition is that operating systems are slowly trying to remove the limits placed on application developers, and this is followed by higher hardware. Higher hardware, in turn, has brought along much better designed and high-graphics applications.

Why is a Mobile Application Necessary? Where is it Used?

With the rapid developments in mobile operating systems, mobile applications are also becoming more active, creative, and smart. The time people spend with their smartphones and naturally with applications is increasing day by day. Users spend most of the time they spend with their smartphones on their favorite social media applications and the applications of shopping companies. According to a study conducted abroad, people spend a high portion of their free time, like 70 percent, using their smartphones.

At a time when people spend so much time on mobile applications, it would be a huge mistake for companies not to take advantage of its benefits. Firms that are aware of this are making huge investments in the mobile application industry.

Especially in order to create a professional image and brand value, owning a mobile application can be described as a step that must be taken. By owning a mobile application, you can reach the audience you want to reach more easily.

You can also convey your campaigns, discounts, and events to your target audience through your mobile application. These advantages provide great support, especially in terms of digital marketing. Having a mobile application for your e-commerce sites that sell products and services will further strengthen the bond between you and your target audience, and offer the chance to reach more people.

Today, people can access everything quickly, which makes their time valuable. According to a survey conducted on this basis, a high portion of people's purchases, such as 80 percent, are made online. As the popularity of mobile applications increases day by day, you should also have a mobile application prepared for your business immediately so as not to miss this boat.

Mobile Application Development Steps

Mobile applications have started to become a necessity for businesses operating in every sector. Especially with the increase in mobile usage, even small businesses have started to allocate a budget for developing a mobile application.

Mobile application development steps are as follows;

1. Determining Mobile Application Goals

First, you should determine what you expect from a mobile application. You may want to develop a mobile application where people can become members, shop, purchase services, or have a fun time. Your entire project should be created in line with your goals.

2. Analyzing the Target Audience

In mobile applications, a perfect user experience is very important in order to attract visitors. For this, the expectations and socio-economic status of the target audience should be examined in a versatile way. The entire application process should be determined according to the target audience.

3. Deciding on the Mobile Application Type and Creating a Budget

Every mobile application will have a certain budget. We do our best to meet your business's needs at the highest rate with the lowest budget. According to your mobile application budget and expectations, you can continue on your way by choosing one of the different mobile application types such as hybrid or native.

4. Mobile Application Design

After determining your goals, you need to decide on the mobile application budget and type by seeing the needs of your target audience. Now it's our team's turn! We design a mobile application for you that will meet your needs and suit your corporate structure.

5. Presentation and Analysis

We present the mobile application we developed to you in its completed form. Then we get the necessary feedback from you. At the same time, we perform some analyzes on the user experience of your mobile application. In the next process, we optimize the application as you wish.

What Should Be Considered When Having a Mobile Application Made?

Every business operating in the field of digital marketing in the world also has a mobile application. The mobile application increases the sales efficiency of the business and maximizes interaction with customers. In addition, mobile applications are of great benefit in geographic marketing.

There are some points to consider when having a mobile application made;

• The mobile application you will purchase should increase your company's profits, maximize interaction with your potential customers, and be much more than a screen for you.
• Try to have a functional mobile application. Many businesses invest in this direction just to have a mobile application. However, this both creates additional costs for you and damages your corporate reputation. Therefore, invest in a mobile application that you can use functionally.
• Your mobile application must meet the needs of your customers and respond to their demands. An application is successful to the extent that it gets interaction and solves customer problems.
• User experience is the key point to mobile application success. Applications with an easy-to-use and simple design are always successful. Always measure the user experience and ensure your mobile application is developed.
• Develop a strategy for mobile marketing before the mobile application. If you do not have a comprehensive marketing plan, you cannot get efficiency from your mobile application.
• Make a plan to interact with customers in your mobile application. You can always keep customer and business communication strong in many different ways, such as instant notifications and in-app messages.
• Performance measurements in mobile applications are the most neglected issues. The process does not end with owning a mobile application. You can make the necessary optimizations by measuring the mobile application you purchased and increase the efficiency you get from the mobile application.

What are the Advantages of a Mobile Application?

In recent years, businesses have started to realize the importance of having a mobile application, regardless of their budgets and fields of activity. Thanks to a mobile application, you can get ahead of your competitors and become a brand that stays in the minds of your potential customers. In addition, mobile applications give customers the chance to constantly promote their products and services and communicate with them thanks to the instant notification feature.

The main goal in marketing processes is to attract potential customers and turn existing customers into permanent customers. If you have a mobile application, you can save your customers from the confusing environment of the internet and provide them with the convenience of purchasing your products and services with a single click.

The advantages of mobile applications are generally as follows;

• One of the most important advantages of a mobile application is that it allows you to stand out in the competition in your sector. While your competitors only use a website and social media, you can also have a mobile application where you can interact directly with customers.
• Thanks to the mobile application, your brand can establish a direct two-way relationship with its customer base. Thus, you can get the chance to reach your customer base whenever you want.
• You can send instant notifications to your customers through mobile applications. This reduces advertising costs and, on the other hand, allows you to have an effective advertising strategy.
• You can inform your customers about your products and services in a practical and free way through the mobile application.
• When a business has a mobile application, brand awareness also increases significantly.
• You can easily increase your sales figures. You can witness your earnings increase with a mobile application.

What Does a Mobile Application Provide to Small Businesses?

Small businesses often shy away from investing in a mobile application. However, mobile devices are increasing their share in the marketing field day by day. A significant portion of large and successful businesses reach their target audience through a mobile application. The fact that brands can reach their customers specifically is among the primary reasons for choosing a mobile application.

For small businesses that want to grow their business, a mobile application is vital. In our country, small businesses have not yet grasped the power of mobile applications. However, in America and Europe, many businesses that have growth goals and want to increase their earnings are investing in mobile applications.

A mobile application provides the following opportunities for small businesses;

• A mobile application means being always accessible for a small business. Imagine your shop being open 24/7 on a busy street.
• You can reach your customers directly with the mobile application. You can convince your customers to buy without another intermediary getting in the way.
• Mobile applications always increase the customer experience. Thus, the mobile application increases customer loyalty even if you are a smaller business.
• Mobile applications are very functional in ensuring your business's brand awareness. With a correct marketing strategy, you can have the most preferred mobile application in your sector in stores.
• Many small businesses in Türkiye do not invest in mobile applications. For this reason, you can get ahead of your competitors by investing in mobile applications.

How Much Budget Should Be Allocated for a Mobile Application?

Businesses always see mobile applications as an extra cost. The cost of mobile applications for a business varies according to corporate needs. Many factors such as the size of the business, the integrations of the activities to be carried out with the mobile application, the width of the communication network in the application, and the frequency of content updates affect the mobile application budget.

As Kumsal Ajans, we perform an analysis for you according to your needs for the mobile application budget and present a price offer. Mobile application prices vary according to many factors such as the type of application, the quality of the application, the integrations and features within it.

We prepare mobile applications for all our customers according to their corporate needs. The mobile application you own belongs entirely to you. For this reason, it would be better for you to first contact us to get a price quote for mobile application prices.

We produce the highest quality mobile application with a user-friendly design from scratch for your brand at the most affordable prices. We also guide you on post-sale mobile application management and development work.