Web Design Analysis Process (SEO)
First of all, it is necessary to adequately analyze the relevant sector and customer requests / demands. After creating sample templates in line with the customer's wishes and deciding on the template the customer will like, it is necessary to move on to the next stage, sector research. In sector research; the customer's sector needs to be understood at a sufficient level so that the web design and programming should be suitable for the customer's sector and also appeal to the target audience in that sector in a short time.
Material Usage in Web Design
After the customer's style, requests, and demands, and information about the sector is obtained, the materials to be used while designing the website should also be determined, and unnecessary material usage should be avoided. Important pictures and elements about the sector should be selected from the content that can stand out in the sector the customer has entered, and they should be placed in the appropriate areas during the web design.
Color Compatibility in Web Design
Although colors are seen as the final stage, this is a wrong phenomenon. Color compatibility attracts or repels the user's attention. For this reason, colors suitable for the website, sector, and customer should definitely be determined during or before the design, and the design should start that way. If the relevant sector is a corporate-level promotion or sales network, simple and basic colors with light tones should definitely be preferred. The more different color tones and writing styles are used during web design, the clarity of the website can be proportionally disrupted. Of course, this only applies to corporate sectors.
Font Structures and Colors in Web Design
After the general template is created, another issue that is considered unimportant is the writing styles and their colors. After the main template in web design is created, the fonts and their colors should definitely not be close to the main colors of the website; on the contrary, they should be chosen from contrasting colors. In terms of usefulness and harmony, the interest of the target audience should be provided as much as possible. For this reason, complex and excessively colored fonts should be avoided.
Originality in Web Design
For a quality web design, the simplest and definitely prestigious design related to the sector should be created. Ready-made templates related to sectors should be avoided. The increasing number of ready-made websites lately damages the corporate identity. This damage also has unnecessary and wrong coding that will also damage the SEO infrastructure of the website. These errors in the infrastructure also negatively affect all advertising campaigns to be made for the target audience. For this reason, the design must be original and no ready-made materials should be preferred.
Browser Compatibility in Web Design
After the general template and all necessary materials are added to the content, it should definitely be tested with all popular web browsers to determine whether a proper view is obtained in all of them. Websites that cannot obtain a clear and proper view in all browsers that potential users may prefer are doomed to lose users. A faulty design with an error code will drive the user away in a short time.
Web Design Reflecting Corporate Identity
Corporate identity is definitely one of the important issues. In this section, you should put your own visual taste and desires aside and bring your corporate identity to the forefront. You should show your seriousness in your sector and business to your customers and target audience. You should integrate your special logos, banners, letterheads, and graphic designs into your website. Always avoid excess and show your corporate identity with a simple but effective language both in writing and visually to your target audience and potential customers.
