What is UX Design? What Are Its Benefits?

UX web design, which is user experience, can be briefly defined as user experience. Although it is often confused with UI web design and cannot even be distinguished, they are different from each other. UX web design is a very general knowledge that also includes UI design. UX web design is much more detailed than UI web design and emerges as a result of serious research. 

UI web design is visual design that gives importance to aesthetics and aims for the user to spend a long time on the website. However, UX web design is concerned with everything on the website. It gives importance to making the use of options easier and ensuring the order of text content. It pays attention to many things including the colors of the website, the logos used, and the shape and size of the buttons given. It aims to offer users a website that is easier to use, where they can reach what they are looking for quickly, and therefore spend more time. This is not something every designer can do.  

It is designed by designers who know what the user wants, understand human psychology and sociology, and have a developed aesthetic perception, and it is shaped by experience. For this reason, the number of web designers who can grasp the purpose of UX web design and respond to these purposes is quite low. Since UX web design also includes UI web design, aesthetics and visual design are extremely important. Since the aim is to keep users on the site and ensure they use it regularly, it may be thought of as visual design at first glance, but much more is needed. The position, color and size of the buttons and options used should not only be aesthetic, but also be useful and simple.

As the internet and technology developed, time became much more valuable for users. Inevitably, the search began for websites that would not waste the user's time unnecessarily and would deliver what they were looking for in the shortest time possible. As internet usage and internet speed increased, the number of websites also increased. Now when we search the internet, we encounter countless results. This caused a huge competition. The websites that came out victorious from this competition, with regular users and those that enable users to spend a long time on the site, achieve all this thanks to UX web design.

Websites that want to make a difference should give importance to UI web design and UX web design. It is an undeniable fact that aesthetics and ease of use affect users greatly. Even if the user can reach the information they are looking for and the content they want to reach, they can move away from the website when the website is not useful enough and its visual design is not of high quality. Because the internet sector is developing in an unstoppable way and the number of websites is increasing day by day.  

Keeping users with increasing options on the website is now perceived as a great success. If your visual design and content layout are useful, simple and aesthetic enough, you can ensure that users regularly log in to the website and spend a long time there. User experience-based website design will provide you with all these.