What is Online Reputation Management? | Why is it Necessary?

Online reputation management is the general name for the work done to professionally manage the perception of your brand that emerges in the digital world. Due to the digital processes being intertwined with every area of life, searches to reach brands started to be made in the virtual environment and a new brand perception emerged in the virtual environment. For this reason, every business started to work to raise and protect its digital reputation. Reputation management has become a necessity for brands of all sizes, both individual and corporate.

In online reputation management, you can control, audit, and follow all the evaluations, comments, and trends about your brand on the internet. In the reputation management process, all kinds of mentions about your brand, positive or negative, are an important situation. It is revealed that the highest interest in brands in the digital world comes from negative evaluations. Brands must carry out this process in a very qualified way.

Even if there is only one negative content about brands on the first page of big search engines like Google, the brand will be greatly damaged. You can trust the professionalism of Kumsal Ajans on issues such as determining negative perceptions about your brand and improving the negative experience of customers. Our team offers consultancy services to your brand to make all the perceptions about your brand positive. Thanks to professional online reputation management, you can take control of your perception in the digital world and turn negative experiences into positive ones.

How is Online Reputation Management Done?

According to a study conducted in America, 68% of internet users change their minds when they read a few negative comments before purchasing a brand's products and services. Consumers believe that they can find the most unbiased and reliable information about a product and service on the internet. Because you can read real customer experiences on the internet. 95% of internet users read online customer reviews in detail when they look for a local business. According to the statistics given above, it becomes clear how important the online reputation management process is for a brand.

Every brand needs to professionally evaluate every piece of information about itself on every platform in the digital world by examining it. An action plan should be created and implemented for content that may create a negative perception about the brand. In addition, necessary work should be done according to customers' negative feedback.

Working alone is not enough in online reputation management. Brands should also announce the work they carry out according to user demands to the users. In this way, you can increase your brand's reputation to a great extent.

Online Reputation Management Steps

The steps of online reputation management may vary depending on your sector, your brand, and the specifics of the situation. As the Kumsal Ajans team, we offer brand-specific solutions for all our online reputation management services and personalize all our reputation management policies for you.

In general, the steps of online reputation management are as follows;

1. Making a Brand Analysis

For the online reputation management process to start, we first examine the visibility of your brand in the web world. Your position on the web is a very important factor in the reputation management policy. We examine your web position for all your past. We examine your social media accounts in detail. We determine the corporate structure, your follower base, your interaction status, and all the mistakes made. We examine all the actions and feedback to date. We make a damage assessment in case of a negative situation. We create a strategy to increase your brand's online reputation according to the state of the damage.

2. Reputation Improvement Works

First, we take steps to improve your online visibility. We enable you to become more visible on social media and search engines. Just as the needs of every brand are different, the channels and sources from which every brand receives feedback also differ. Online channels to be worked on for your brand are determined and an online reputation management policy is created for these sources. Content marketing is a very important source of reputation for businesses. We produce and share content at the right time by making a content plan that will increase your brand's visibility and reputation.

3. Implementing the Online Reputation Policy

After determining your online reputation policy, we move on to implementation. First, we provide interaction on your social media accounts. Then, by managing and following the agenda, we ensure that your business creates the most efficient content. In a crisis, we immediately create a quick policy and try to improve your brand perception as soon as possible.

4. Analysis of Results

In digital work, data is very important for brands. After the online reputation management works, we regularly follow your brand with different tools. We regularly follow the change process of your online reputation and its effects on your sales figures and produce new policies. At the same time, we ensure interaction with customers by responding to negative comments quickly. We also provide instant feedback by taking positive comments into account.

Kumsal Ajans provides instant support to all its customers, knowing that online reputation management is an instant process.

Kumsal Ajans's Online Reputation Management Approach

As Kumsal Ajans, we approach all our online reputation management works professionally. We aim to reach all the content produced about our customers' brands on the internet. We examine all the content with different tools and determine the areas where reputation management is not done.

After all our evaluations, we create a special action plan for your brand. Only our team is not involved in online reputation management. In this process, we see you as a stakeholder as well. Since the digital world has a dynamic structure, continuity is important in online reputation management. To ensure continuity in reputation management, we organize special training for you.

The content that damages brands the most on the internet is comments and content that contain spam. We carry out the necessary procedures to delete comments and content that contain spam related to your brand. We also work to provide the most efficient feedback to all positive comments about your brand.

After all the work related to online brand reputation, we focus on producing content that will provide correct information to users to increase your brand's reputation. We also carry out work to publish the content we create with our professional team on platforms that will strengthen your online reputation and enable you to reach more customers.

Why is Online Reputation Management Important?

Online reputation management is a whole body of work necessary for businesses that want to brand themselves to manage the perception of the brand on their target audience. No brand should risk its online reputation. Since there are billions of internet users today, the most important areas that will reveal your reputation in the world are the online sectors.

All the work you will carry out on digital platforms related to your brand allows you to professionally manage the positive and negative comments, complaints, and false news that will emerge about your brand from a single source. With professional online reputation management, you can turn events that could be a threat to your brand into opportunities and strengthen your brand's position.

Kumsal Ajans provides consultancy services to dozens of customers from every sector with its experienced team in the field of online reputation management. You can contact us to get information about online reputation management and to benefit from consultancy services.

Online Reputation Management Prices

Online reputation management is planned specifically for the brand. The platforms where your brand operates and the social media platforms you are active on lead to the diversification of the reputation management policy. For this reason, we create a special online reputation management policy for all our customers. We can give you information about online reputation management prices after we do an analysis for you.

Kumsal Ajans works in interaction with you in all online reputation management works. In this way, we enable you to make reputation management continuous and ensure that your brand always remains strong in digital channels.