What to Pay Attention to in Brand Application

A brand is a feature that distinguishes a service or good from another business, named with some special words or personal names, containing numbers or letters, as well as many types of signs that can be reproduced by printing. Of course, a person or a company must be able to apply for a brand registration. First, let's talk about who can apply for a brand.

Who can apply for a brand?

Everyone who carries out commercial activities in any sector within our country has the authority to apply for a brand. People from some countries subject to an agreement also have the authority to apply for a brand.

How is a Brand Application made?

Of course, it is useful to have some information to be able to apply for brand registration. If the applicant provides some documents and papers, the application can be made online. These applications can also be made by an official attorney.

Documents required during Brand Application

Again, these documents may vary depending on the authority of the person who will apply. The documents may differ during the application for a real person and a legal entity. The documents required for the application for legal entities are given below.

• Tax plate and photocopy
• Company signature circular and photocopy
• If there is a logo expressing the brand
• Power of attorney (notarization is not required)

Documents required for individual applications

• ID photocopy
• Logo expressing the brand (if available)
• Power of attorney (notarization is not required)

What are the features that can be registered as a brand?

As we mentioned in brand registration, names, logos, and slogans can be used. Again, a person's own name can be sufficient for brand registration. In addition to these, numbers, digits, letters, and such features are also among the symbols that can be used for brand registration.

In addition to the information we have mentioned above, there are some issues that legal entities and individuals who will apply for brand registration should pay attention to. In this article, the issues to be considered can be looked at with the following items.

What to pay attention to in a Brand Application?

• Brand registration made according to a category called brand classes is completed in the form of products and services.
• Of course, it is important that the class to be determined is done by an expert attorney. You should know that being within the scope of the fields of activity is also among the things to be considered.
• The procedures required for brand registration are within a process ranging from 12 to 18 months.
• Before the registration applications are made, the brand's registrability comments must be obtained from an expert. Of course, you can also do research on this subject yourself, but in this case, getting a comment from a more expert person is an important concept for brand registration.
• To make a faster and more reliable brand search, you can get support from some web addresses and relevant institutions. Some companies can also provide these services free of charge.
• For example, in internet domain name purchasing transactions, the '' tr '' extension has been made mandatory.
• To register and protect your brand, you must, of course, acquire it by using your logo and slogans, by taking vision and mission values into consideration. Paying attention to these features can be among the useful information for you to protect your company and brand values.
• The brand registrations we have mentioned are registered for a period of 10 years. They need to be renewed and protected using 10-year periods. Their extension can be done in 10-year periods.
• If there has been a change in the company logo or slogan after any brand registration you have made, a new registration application must be made to protect your brand and company values.