What is Social Media Consultancy and What Does a Social Media Consultant Do?

Q: What is social media consultancy?

Social media consultancy is the process of managing and developing a brand’s social media presence professionally. It covers activities such as content creation, moderation, data analysis, campaign planning, and crisis management to help businesses reach their target audience effectively.

Q: What does a social media consultant do?

A social media consultant promotes brands, increases awareness, manages campaigns, creates strategies, analyzes data, handles crisis situations, and ensures engagement with the right audience. Their job goes far beyond just posting content.

Q: What services do social media consultants offer?

Key services include moderation, crisis management, reporting, account setup, content and graphic design, target audience analysis, campaign management, follower acquisition strategies, and performance reporting.

Q: What are the benefits of proper social media management?

Proper management ensures easier access to your target audience, direct communication with customers, increased brand value, better analysis of audience trends, and the chance to reach larger audiences through campaigns and sweepstakes.

With the development of Android OS and iOS advanced mobile technologies, many options in social media have started to emerge. With the emergence of these systems and their widespread use among the public, many new platforms such as Instagram, Tic-Toc and similar have taken their place in our daily lives. Thanks to the fact that mobile devices have reached pocket-sized dimensions and can access the internet from anywhere, these devices are inevitably in our hands and are actively used in many of our moments. Realizing this, software companies and advertising agencies have made large advertising investments in this direction. It will be seen that people no longer waste time watching television.

This is because instead of seeing long commercials and watching reruns, they now have direct access to the activity they want to spend their time on. Therefore, television is not a popular tool as it used to be, and it is not a good advertising method at all. The situation is much more efficient on smart devices, as doing every task with smart devices means we inevitably give it a lot of data. Smart devices are not like televisions, they are personal. For this reason, the data given to smart devices here is of great importance for advertising agencies. Advertising agencies carry out the process of choosing the right target audience with this data.

Job-description-and-responsibilities-of-a-socia-media-consultant

Who is a Social Media Consultant? What is Social Media Consultancy?

A person or people who promote the service recipient, announce campaigns, and represent the service recipient on various social media platforms to reach the target audience they have previously determined for individuals, organizations, companies, or public institutions are called social media consultants. These people generally undertake tasks such as increasing brand awareness, creating brand value, increasing the sales of services, creating a corporate identity in social areas, and generally accelerating access to the audience. If companies or individuals want, they can also undertake the work done here themselves, it is not something that cannot be done.

However, you have to take into account many details, users on social media can be very sensitive and have certain expectations. If you cannot meet these expectations or make the slightest mistake, you can take on thousands of social media users. Social media can either lift you to the heavens or push you to the bottom. For this reason, it will provide a much higher efficiency for the activities carried out here to be carried out by people who are professional, have received training in this business, and have field experience. Although social media consultancy only comes to mind as content sharing, the truth is that the business is much more comprehensive, and it cannot be limited to a task such as just content sharing.

What Services Do Social Media Consultants Offer?

To briefly state the job description of social media experts; we can say that they are the people responsible for all kinds of activities and transactions that may occur on the social media accounts of individuals or institutions. When we look at it this way, social media consultants actually offer services without a certain limit and it is not a routine job. However, to briefly mention the activities carried out by every social media consultant;

Moderation
Crisis Management
Reporting
Following accounts for the determined target audience
Social Media Data Analysis
Setting up and organizing social media accounts from scratch
Making the necessary plans for the brands' promotions or campaigns to reach a wider audience
Preparing the content and choosing and creating the most suitable graphics here
Regularly analyzing and reporting the activities carried out on social media
Analyzing the benefit of the activities carried out on social media and determining a strategy accordingly
Determining useful or missing aspects and filling the gaps as needed
Obtaining the most suitable follower base for the target audience and engaging in various activities and developing strategies to retain the followers obtained

Benefits of proper social media management

What are the Benefits of Proper Social Media Management?

As we mentioned above, social media has become a huge part of our lives with the development of mobile devices. For this reason, we can analyze that companies attach great importance to the use of social media. Large companies such as Netflix and Nescafe are in communication with their own audience on social media and thus increase their customers' loyalty to the company. With proper social media management, we can gain the following advantages;

Easier access to the target audience
Chance to communicate one-on-one with your customers
Your customers directly advertising you by interacting with you on social media
Increasing your brand value by becoming recognized on social media
Analyzing audience trends better and having the chance to direct your work
Reaching a larger audience through various sweepstakes and campaigns
Creating your corporate identity in the most professional way, suitable for a corporate company
Not falling behind your competitors in the supply chain by maintaining your presence in virtual environments.

How Much are Social Media Consultancy Prices? Social Media Consultancy Fees

As we mentioned in the duties of a social media expert, social media experts apply many different activities in their own style. At this point, the diversity of activities varies according to the experiences and strategies of these people. Social media has a non-routine, constantly changing trend. For this reason, maintaining effectiveness here is not something that every person can handle. Although there are many social media experts in the market, most of these people are people with a very low level of field knowledge. Managing your social media accounts by these people does not give you an advantage and these people provide this service to you at a very affordable price. In the rules of economics, if an investment does not bring a profit, it is described as a loss.

Here, so-called incompetent social media experts will not provide you with an advantage and will cause your money to be wasted. To prevent this, you should prefer people who are masters of their work, have been in the industry for many years, and have concrete achievements in all your transactions. As can be understood from this, the price fluctuation in this sector varies in proportion to the quality of the service to be given to you. If you want to get a good service, you should allocate a slightly higher budget. We are ready to give you the best service at the most affordable prices. You can contact us and get the answer to questions like how we can increase your brand value on social media.