What is Corporate Identity Design?

It is the name given to all the ways in which a company represents its general outlines, its entire behavior and action plan, its strategic decisions, its position against events and the company's stance within the supply system. It can also be described as the institution's way of expressing itself within the supply chain. Since it is used so that companies can communicate with their customer portfolio and attract their attention, just as people can communicate with each other, it is of great importance in terms of company image.

What to Consider When Creating a Corporate Identity?

1. Corporate Identity Book: It contains all the values of the company and serves as a kind of user manual. It should contain in detail what the company has done before and its potential. When this book is given to someone who does not know the company, they should be able to have as much knowledge as if they had done business with the company dozens of times before.
2. Corporate Color and Font Layout: It can also be called the shadow of the company reflected in the supply chain, and traces of the corporate color and font layout should be seen where the company's name is mentioned.
3. Logo and Slogan Harmony: The logo and slogan are the two unique elements that represent the company's existence and define the company in commercial life. Today, when we think of a company, the first thing that comes to our mind is its logo or slogan. For example, when we think of the Starbucks company, the mermaid logo immediately comes to mind, or when we think of the Mediamarkt company, the slogan “Bakmadan Almam!” comes to mind. Most of the time, these slogans get stuck in our minds and can even make the company stick in our minds. At this point, a simple but stylish logo and a good slogan that well represents the company's work will provide a great contribution.
4. Business Card: Business cards can be defined as identity cards that serve to constantly advertise the company in the commercial field. The company name, what it does, its slogan, address, phone number and email address should definitely be included on the business card.
5. Other Auxiliary Objects: We can list these as many details such as CDs specially made for your brand, economic documents, email signature design, building upholstery, packaging advertisements, promotional materials, calendars and magazines specially prepared for you, envelopes, files, letterhead papers.

Who Can I Have Corporate Identity Design Done By?

Since Corporate Identity is the biggest representative of your company in the commercial field, you should pay attention to who and how it is designed. It not only remains your identity but can also be your advertising face in the sector when the time comes. For a corporate company, professional image comes before everything else, because people now want to work with professional companies that give them confidence, not amateur companies. As Kumsal ajans, we can offer you the most suitable design service for your needs with our field knowledge based on the experience we have gained over the years.