Istanbul Advertising Agencies

An advertising agency helps the advertiser in the creation of an advertisement. They offer a wide range of services to the advertiser, from the conceptual understanding to the printing of an advertisement. Therefore, advertising agencies organize various activities and are composed of various departments and experts.

Some large businesses have their own advertising departments to handle advertising. Sometimes they also seek help from advertising agencies. However, small-scale industries always partner with an advertising agency because they cannot afford to have an in-house advertising department on their own.

Advertising agencies are professional organizations that create and advertise through appropriate media. They offer the specialized knowledge, skills, and experience required to produce an effective advertising campaign.

Kumsal Agency offers creative solutions for all your advertising and campaign needs with its experienced team.

What is an Advertising Agency?

An advertising agency is a firm established to provide specialized services in advertising, such as preparing content for advertising, optimizing ads, and publishing the ad through appropriate media. In short, it is a business partner that deals with preparing and placing advertisements for and on behalf of advertisers.

Kumsal Agency provides advertising services with many business partners. The team working in our advertising department includes many experts such as artists, copywriters, and media specialists, SEO specialists, and Google ad specialists.

Why is an Advertising Agency Necessary?

An advertising agency performs all the necessary functions on behalf of the client or advertiser. Therefore, an advertiser who partners with an advertising agency gains a great advantage in achieving the desired results.

An advertising agency charges for its services through predetermined packages or a fixed percentage of the project invoice. Businesses minimize their advertising expenses while getting the highest efficiency by receiving professional support.

An advertising agency offers a wide range of advertising services. Full-service advertising agencies employ specialists to handle a specific task, thus being able to meet all kinds of needs.

Kumsal Agency promises conversion-oriented solutions for Google ads, social media ads, and many other advertising models.

What Are the Advantages of Working with an Advertising Agency?

Even if a company has an efficient in-house advertising department, there are some advantages to working with an advertising agency.

The advantages of working with an advertising agency can be listed as follows;

• A company cannot have all kinds of experts such as copywriters, artists, design staff, and market research specialists. However, an advertising agency permanently employs these highly paid specialists because their costs are spread across many advertisers. Therefore, using the services of an advertising agency is more economical and cheaper.
• An advertising agency can bring an unbiased or objective perspective to any advertising problem. The agency can also evaluate the product, its values, and its shortcomings from the buyers' point of view. This objectivity is not possible for a company's own advertising department.
• The rich experience of an advertising agency and the expertise it has gained while dealing with many products and clients can be fully utilized by advertisers.
• A company's in-house department may not have enough time to produce results. An advertising agency can be pressured to perform effectively in the shortest possible time.
• If the services offered by an advertising agency are weak or unsatisfactory, the partnership can be easily terminated by the company. However, solving problems in an inefficient advertising department will be time-consuming, costly, and difficult.
• Finally, the agency is paid by the business owner. The advertiser does not have to pay the agency for buying ad space. They have to pay if they advertise directly to the agency.

How to Choose an Advertising Agency?

You can increase your sales by using advertising and promotion as part of your marketing strategy. An advertising agency can help you, but you also need to allocate a specific budget for it. Given the wide variety of advertising options available, it is important to get support from a reputable agency if you want to ensure your campaigns are effective. Before choosing an advertising agency, you should do the following:

• Find out the size of the agency.
• Check if they have expertise in any professional field.
• Ask what media they specialize in and if they have any specific creative strategies they prefer to use.
• Review their past campaigns and find out how successful they were.
• Look at the types of past and current clients.
• Ask about the team members who will work on your account and their past records.
• See if they have any experience working for your type of business and if they understand the competition in your field.
• Check how they evaluate the effectiveness of a campaign.
• Get an estimate of their fees and what is included. Also, look at questions such as whether they will accept a payment-by-results contract.
• If possible, try to get references from their clients.

You will also need to ask some questions when choosing an advertising agency. At this point, you should also get answers to the following questions;

• What are your fees? Can we afford your services?
• What is your industry expertise? Do you have good references from similar companies like ours?
• Are you working for any of our competitors? Is there any situation we should be concerned about?

With questions like these, you can choose the right agency. Kumsal Agency serves you as a professional advertising agency with its experienced team.

Why Kumsal Agency for an Advertising Agency?

• We create a good advertising and marketing plan and strategize for all your products, business, or brand. These allow us to carry out the process of working within your business goals and developing advertising campaigns that attract the attention of potential customers and encourage them to buy your products within your budget.
• As a full-service advertising agency, we also do graphic design and web production for the organization. Normally, different advertising agencies contact other companies for this. However, we support you in this matter with our own team and trust only our team. Because a poorly printed or designed campaign can reflect badly on the business as a whole.
• Our team monitors the progress of the campaign and analyzes any impact it has on the business. If the business is not doing well, it develops new strategies and new approaches to improve marketing.
• As Kumsal Agency, we also carry out all your media processes, such as advertising in magazines and newspapers, television and radio broadcasts, and other sales points, upon your request.
• We are responsible for publishing, page tracking, and web marketing from web design. Our mission is to ensure that as many people as possible see the best in your products and give them strong reasons to buy them.

How Does an Advertising Agency Work?

As Kumsal Agency, our working system is carried out with a fully coordinated and innovative team approach. We run a process like this for you;

• Client Selection

The first and most important role of an advertising agency is to communicate with and select clients who want to advertise their products, services, or anything else they plan to sell. Firms with solid principles, talented management, and practical operational goods and services prioritize approaching and selecting clients. We handle all processes such as financial status, business size and type, effective leadership, and functional products.

• Media Selection

Another key task of an advertising company is media selection. When choosing a media outlet, various factors should be considered, such as cost, circulation, population served, audience, the nature of the product, consumer categories, and most importantly, customer demands.

• Ad Planning

The third and most important task of an advertising company is ad preparation for its clients. To do this, the advertising agency must obtain data by conducting extensive research on the company's goods, advertising history, market conditions, distribution channel, competitors' products and advertising strategies, the area to be covered, the nature and type of consumers, etc. The next step in the planning process is to choose the advertising channel where the ad will be placed. Finally, the ad message and the processes of adaptation to the media in which it will be distributed must be handled.

• Creative Function

When the planning function is complete, the creative process begins. The ad content, layout, graphics, images, ad messaging, and ad themes must be created in the best way. These tasks are carried out by all the experts in our team, including writers, artists, designers, directors, photographers, and motion graphics professionals.

• Research Function

This is the fifth primary function of an advertising agency. First, it conducts detailed research in the media and the industry. In this context, the advertising agency collects and analyzes data about the product, market size, competitor tactics, and consumer habits to help creative employees make the ad copy more attractive and successful.

• Client Approval

After the ad copy is developed, the next role of the advertising agency is to show the copy content to its client and get approval. If the client suggests any improvements, these can be implemented, but the process is not started without final approval.

• Marketing Function

The advertising company also carries out marketing responsibilities such as selecting target consumers, creating products and packages, creating distribution channel strategies, and determining pricing and discount rates. In addition, it provides useful suggestions to its clients about the nature and trend of market conditions. As a result, the client coordinates the production process by considering market conditions.

• Evaluation Function

The next role of the advertising agency is to conduct a comprehensive review of the ad effects for the benefit of its clients. Simply placing and publishing ad content is not enough. If there is a problem and the desired goals are not met, the necessary recommendations should be presented and implemented only after the client's permission.

• Coordination Function

The final important task of the advertising agency is to develop appropriate cooperation with the client's sales team and supply chain to ensure the long-term effectiveness of the advertising campaign. Each time the advertising agency communicates with the client about the advertising media to be used, it also provides information about processes such as how many times the ads have been published after the advertiser's requested changes have been made.

As Kumsal Agency, we provide professional support in all kinds of matters. If you have advertising agency needs, call us now and get detailed information about our services.