Social Media Agency

Social media stands out as a field that is sweeping the world. Social media, which breaks all the rules, has also brought a new perspective to the business world. Businesses that do not exist on social media are considered to have a lack of corporate presence. According to reports, 97% of businesses use social media channels in their marketing strategies. This rate is quite normal given the versatility and cost-effectiveness of using social media platforms in marketing.

If you want to exist in a market, it can be difficult to establish a presence on social media on your own. At this point, you can waste your energy and make unsuccessful investments. However, you need people who know different social media sites and are experts in marketing and brand building. This situation also increases the number of businesses that want to work with social media agencies.

What is a Social Media Agency?

A social media agency is a creative company that develops and executes social media marketing strategies and campaigns for clients. While more traditional marketing and advertising agencies initially handled television, radio, and print advertising strategy, social media agencies emerged to help clients maximize social media.

More than 80% of consumers report that social media - especially quality content - significantly influences their purchasing decisions. Therefore, marketers in various sectors state that social media marketing is no longer just a tool. They say that social media is becoming an increasingly important and versatile marketing area. This reveals the need for businesses to invest more in social media.

Why are Social Media Agencies Necessary?

Social media agencies use social media networks such as Facebook, Twitter, and Instagram to market products and services, interact with existing customers, and reach new ones.

The power of social media marketing lies in connection, interaction, and customer data. Quality content and connections developed using customer data result in more interaction. Of course, the dynamics of each social media application are different. For this reason, working with professional social media agencies is very important for corporate businesses.

Social media marketing has changed the way businesses influence consumer behavior. Content that increases engagement and strategies that involve users in the process attract more attention.

Since social media is very common today, marketing techniques that use these platforms are extremely important for businesses. For this reason, you may always need social media agencies.

How Do Social Media Agencies Work?

As platforms like Facebook, Twitter, and Instagram introduce new algorithms, social media is no longer just a communication area. It has also changed the way businesses influence consumer behavior. You can involve users with content that engages them, use strategies that increase business and customer relationships through messaging, and also get data that reveals geographical, demographic, and personal information.

Social media agencies work as follows;

Social Media Management Action Plan

The more planned your social media marketing strategy is, the more effective it will be. Kumsal Ajans, known for its quality in the field of social media management, recommends the following action plan to create a social media campaign with a professional framework as well as performance metrics:

Align social media management goals to clarify business goals.
You should analyze your target customer based on features such as age, location, income, job title, industry, and interests.
You should do an analysis of your competitors in terms of their successes and failures.
You should audit your current social media management in terms of success and failure.
You should create a calendar for content delivery during the social media management process.
You should create the highest quality, original, engaging, and informative content in your industry.
Monitor performance and optimize your social media management strategy by always updating it.

Customer Relationship Management

Compared to traditional marketing, social media marketing can be conducted for both customer-to-customer and business-to-customer targeted customer relationship management (CRM) with social media management. In short, traditional marketing primarily gets customer value through purchasing activity. However, social media management can track customers' value both directly (through purchases) and indirectly (through product referrals).

Quality and Engaging Content

In the social media management process, social media agencies can create attractive content that attracts customers at first glance, makes them buy products, and then makes them want to share the content. This type of word-of-mouth advertising not only allows you to reach an audience that is otherwise inaccessible. It also provides the implicit approval of someone the buyer knows and trusts. In other words, creating shareable content maximizes the impact of social media marketing.

Viral Marketing

Another effective social media management strategy is viral marketing, a sales technique that tries to trigger the rapid spread of product information from word of mouth. A marketing message is considered viral if it is shared by the general audience far beyond the original target audience. This strategy is the most effective, cheapest, and shortest way to increase your sales.

What Services Do Social Media Agencies Provide?

Social media agencies provide professional social media management services for businesses. In this process, there are many services you can get from social media;

Social Media Publishing

Social media agencies can handle the publications on your platforms. The agency will determine the best frequency, schedule, and content to use to improve your online presence. They will suggest a content calendar around topics related to the industry you are in. They ensure that all content is high-quality and reliable and relevant to your services or products.

Marketing Strategy

Every marketing strategy affects your business processes. Therefore, your marketing strategies should be well-planned and developed by an expert team. Social media agencies will analyze your business and the best way to present it online and then develop a strategy. An effective strategy is revealed by a comprehensive analysis of your offers, target market, industry, and competitors. At the same time, the Kumsal Ajans team also reveals the metrics and social media expenses.

Creating Social Media Profiles

There are a large number of social media platforms. However, you do not have to be on every social media platform out there. Social media agencies analyze the trends and metrics of each social media platform that suits your business, whether they are services or products. You only need to be on important social media platforms according to the products or services you offer. A social media agency helps you determine the best platform for your business and can create profiles that reflect your company's identity or brand.

Social Media Audit

To develop an effective strategy for social media marketing, Kumsal Ajans will analyze the strengths and weaknesses of your social media channels and identify areas for improvement. Part of the offers of social media agencies is the regular reporting of the performance of your social media channels.

Competitor Analysis

A business that wants to stay at the top should always be vigilant against its competitors. Reviewing the performance of competitors will allow a social media agency to create a better and more effective campaign. Because it is possible to get ideas from competitors about what works and what fails in a certain industry.

Creating a Social Media Policy

According to a study, social media usage is increasing rapidly and significantly every year. A business should determine its own social media rules or policy that reflects its brand. Setting a policy is an effective way to ensure the company's reputation. Social media agencies step in to help businesses with this.

Provide Customer Support

Social media marketing is based on sharing information to reach a wider audience. If you do not want anything negative about your company, you must ensure that you respond to customer queries quickly and calm angry customers. People will always see everything you do or do not do on social media. Company employees are always busy with your other business processes. For this reason, the customer service support of a social media agency always benefits your business. Also, having a team assigned to monitor social media sites and handle all questions will make you feel at ease.

SEO-Focused Social Media Management

According to recent data, 82% of online marketing agencies have integrated social media into their SEO strategies. Although there may not be a direct effect on page ranking through social media channels, if used wisely, social media builds trust and creates engagement. It also serves as a platform to promote your website or links.

Social media is dynamic. Marketers should always follow the latest trends to be able to use social media channels effectively. For this, working with social media agencies will be the right choice.

If you have social media agency needs, you can contact Kumsal Ajans.