What is a Digital Marketing Agency?

Digital marketing agencies, unlike traditional advertising agencies, are agencies that carry out marketing activities on all online and digital channels that can be used on the internet. For this reason, the term "digital" within a digital agency is used for workflows such as web design, mobile application development, SEM (search engine marketing), SEO (search engine optimization), social media management, social media advertising, and content strategy creation.

The performance of all marketing activities carried out by a digital marketing agency is measurable. The revenue or efficiency of ads on TV, newspapers, magazines, or billboards can be measured indirectly. The return on all work done in a digital marketing campaign can be measured directly, and the necessary steps can be taken to increase its effectiveness. For example, TV commercials given during prime time are shown to everyone watching the channel during these hours, and if the number of viewers (i.e., viewer rating) is high, the ad price will be high. However, with much less of this budget, digital marketing can reach millions of people.

Moreover, this reach will only be for the target audience that will be interested in your brand. At the same time, the success and conversions of the ads can be measured and reported very easily.

What Services Do Digital Marketing Agencies Provide?

Digital marketing agencies meet all the needs of your brand in the digital environment. You can get support from the agency on all issues such as search engine strategies, advertising processes, and social media.

Digital marketing agencies generally provide services in the following areas;

SEM - Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid ads that appear on search engine results pages (or SERPs). Advertisers bid for keywords that service users like Google and Bing can enter when searching for specific products or services. This process gives the advertiser the opportunity to have their ads appear with the results for these search queries.

Social Media Advertising Management

Social media advertising is a type of digital marketing that uses social networks like Facebook, Twitter, and Instagram to serve paid ads to your target audience. Social media ads are a fast and effective way to connect with your consumers and grow your marketing campaigns.

Advertisers can target their audiences by leveraging various data sources and provide personalized content based on demographics and user behavior. When an audience meets a brand on social media, advertisers can get more engagement and conversions.

Web Design

Web design is the creation of websites and pages to reflect a company's brand and information and to provide a user-friendly experience. The appearance and design, whether you are designing a website or a mobile application, or presenting content on a web page, should be professionally developed according to certain rules and dynamics. A simple, clean-coded, user-oriented, and mobile-friendly website design provides great benefits to businesses.

Website Traffic Analysis

Web traffic analysis refers to collecting data about who comes to your website and what they do when they get there. This data is critical to creating effective sales and marketing strategies.

While most people think more traffic is always better, this is not always true.

For example, if you are selling social media software to people in Turkey, you don't want traffic from South Americans looking for an expense management tool. When you track the right web traffic metrics, you gain deeper insights into who is coming to your site, whether they like your content, and what actions they might take later.

Performance Monitoring and Reporting

Web Performance Monitoring is the measurement of a website or web service's ability to respond efficiently to end-user interactions. Data collected from monitoring helps increase the speed of the service and ultimately user satisfaction. It also provides a higher user retention rate while reducing bounce rates and shopping cart abandonment.

Social Media Management

Social media management is the practice of managing a brand's social media presence. The management process may include a combination of multiple platforms. Also, if a company has many brands or different subsidiaries, it may have more than one profile on the same platform.

Managing a social media profile involves much more than just publishing content. On the contrary, a social media manager must develop strategies to engage other users. They also manage or supervise the creation of content. They analyze the results and optimize the strategy as needed. In other words, if we were to say what social media management is, it is "the practice of making sure your brand appears on social media and interacts well with people on social media."

SEO – Search Engine Optimization

SEO is about optimizing a website for search engines. SEO addresses the following;

• Designing and developing a website to rank well in search engine results.
• Increasing the volume and quality of traffic to a website from search engines.
• Marketing by understanding how search algorithms work and what human visitors might search for.

Content Marketing

Content marketing is the development and distribution of relevant and useful content (blogs, newsletters, whitepapers, social media posts, emails, videos, and the like) to existing and potential customers. When done correctly, it is a strategy that provides great advantages to businesses.

Consistent use of content marketing allows you to build and attract relationships with your potential and existing customers. If your target audience sees your company as a partner interested in their questions and a valuable source of advice and guidance, they are more likely to choose you when it's time to buy.

Email Marketing

Email marketing is a direct marketing channel that allows businesses to share their new products, sales, and updates with customers on their contact lists. High return on investment is crucial for most businesses' overall inbound strategy.

Modern email marketing focuses on sending personalized messages rather than single bulk mailings to everyone. This may sound time-consuming, but you can run this process through marketing automation. In the long run, a well-designed email marketing strategy not only increases sales but also helps you build a community around your brand.

Brand Management

Brand management is a broad term used to define marketing strategies in the process of maintaining, developing, and raising awareness of a brand's and its products' broader value and reputation over time.

A strong brand management strategy helps build closer relationships with and attract the target audience. Strong brand management also creates a loyal customer base, and a brand's reputation and products will be perceived more positively, which will then provide higher revenue and better brand value.

Digital Marketing Agency Departments

Digital marketing agencies consist of different departments. There are many team members who are experts in every field within the agency team. Each department follows the developments in its field and always provides the highest quality service to its customers.

The departments of digital marketing agencies are as follows;

1. Account Managers/Customer Service Team

The account management/customer service team is one of the important departments of the digital agency as they are in direct contact with you. They ask about your requirements, they coordinate these requirements with other teams. They also communicate with you about the process and make presentations to you about solutions.

2. Content Team

The content team is responsible for writing blog posts, website content, nurturing emails and messages, social media posts, and digital ad content. They play a vital role in the growth of your business as they convey your brand voice with magical storytelling concepts.

3. SEO Team

The SEO team helps to increase the visibility of your website on the search engine results page. They help improve both organic and inorganic visibility.

4. Design Team

The design team deals with visualization for different elements, from blog posts to social media posts, advertisements, and others that look appealing to your audience.

5. Development Team

The development team is responsible for creating your website. They use the CMS platform, programming language, and others according to your requirements. They are also responsible for integrating the latest technologies into your website, social media accounts, and all your digital assets.

6. Social Media Team

This team is responsible for raising your brand's voice on various social media platforms. They have assignments for creating attractive social media ads, designing your social media profile, and managing other activities.

7. Monitoring and Analysis Team

The monitoring and analysis team is a very important team that reveals whether your requirements are met. After your needs are best met, your website, social media campaign, or digital service you received is analyzed and the net results are presented as data.

Why Work With Digital Marketing Agencies?

Digital marketing, unlike traditional marketing, is a dynamic, i.e., continuous activity. Getting your website to the top of search engine results is just the beginning of this process. Keeping your website at the top requires constant work.

Digital marketing agencies use strategies such as SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, and mobile marketing to ensure your business website and brands are always visible to the digital customer.

People want to know more about your website than they want to know your phone number. They want to learn about you before the first physical contact with your brand is established.

Digital marketing is not simple work like writing some blog posts, creating Facebook pages, or others. This process is not a one-time service but a process that requires continuous effort.

Spending all your time on digital marketing can make you unable to keep up with other processes of your business. For this reason, the Kumsal Agency team will support you in this regard.

Advantages of Working With Digital Marketing Agencies

Digital marketing allows your business to become a brand giant in the virtual world. Organizing content, publishing it on social media, and advertising on various online platforms may not provide the desired efficiency without the guidance of a digital marketing expert.

If you partner with an agency, the team can create a unique virtual image for your business on online channels. Therefore, if you work with a digital marketing agency, you can strengthen your brand in the digital world.

Based on the opinions of our current digital marketing clients, we have listed a few advantages you can benefit from by investing in a digital marketing agency;

• You can focus on running your other business operations.
• Your total costs for hiring, salary package, office setup pricing, and other expenses will decrease.
• You can access the latest technologies, marketing tools, and applications.
• You can apply results-oriented marketing techniques based on the behaviors, preferences, and interests of your target users.
• You can produce more solutions with creativity and new perspectives based on your areas of expertise.
• You can get fast results in your digital marketing processes.