Instagram Ad Consulting

Instagram currently has over 1 billion active users. Over 180 million businesses showcase their products or services here through business profiles. Instagram has become a very important platform as an advertising channel.

Regardless of a business's size, Instagram offers a multitude of options for connecting with customers. However, as more businesses join Instagram in almost every sector, it will be more difficult to stand out in the competitive environment.

In late 2015, Instagram launched ad-supported posts. Marketers can now target a specific demographic among Instagram's millions of users using the Facebook ad system. Advertising on Instagram provides great power to businesses that want to reach the 500 million people who use the platform every day.

With Instagram ad consulting, you can directly reach the audience you can market your products and services to.

Kumsal Agency helps you with ad creation, ad management, ad evaluation, and developing new strategies in your Instagram ad campaigns.

What is Instagram Ad Consulting?

Instagram ad consulting enables businesses to develop effective strategies in posts they can pay to reach their target audience on the platform.

Ads on Instagram, like those on Facebook, can be seen throughout the app, including in users' news feeds, stories, and other areas. There is a difference between a normal post and an ad post. Ads have a "sponsored" tag. Links, call-to-action buttons, and product catalogs are strategies that can be used in these posts.

In our country, only sponsored ads are used on Instagram. For this reason, many businesses cannot use this platform with full performance. Instagram allows you to reach your target audience with many different advertising strategies.

With our professional Instagram ad management service, you can get maximum efficiency from Instagram ads.

What Does Instagram Ad Consulting Include?

If you benefit from our Instagram ad consulting service, our team will support you in determining the target audience, deciding on the ad type, creating ad content, monitoring ad performance, and optimizing data for new ads.

Within the scope of Instagram ad consulting, we provide the following services;

1. We Determine Your Marketing Goal

Our first step is to choose a campaign goal. Here we state your goals transparently and clearly. For example, do you want more traffic? We create an ad campaign that will drive traffic. To increase the visibility of brands, we create ads that will increase your brand's brand awareness.

Instagram ads work for specific purposes. For this reason, you cannot go beyond these goals with Instagram ads. Instagram ad goals can be as follows;

• Brand awareness
• Reaching potential customers
• Traffic
• App installs
• Engagement (for post engagement only)
• Video views
• Conversions

2. We Structure Your Target Audience

Deciding on your goal is very important in this process. We narrow down your target demographics so that your Instagram ads are seen by your potential customers. We use Facebook's demographic statistics to target the right people, allowing you to target directly from Instagram ads.

3. We Select Your Ad Placements

With the right demographic in mind, we now decide where to run your ad. If you want your ads to be shown only on Instagram, we must select your ad placements. If you prefer to ignore this step, you will also ensure that Facebook shows your ads on Facebook as well as on Instagram.

When you have materials specially prepared for Instagram, we need to select "Edit Ad Placements" here.

4. We Determine Your Budget and Ad Plan

As with Facebook, AdWords, or other digital ad networks, we decide on your budget and ad plan for Instagram ads. You can benefit from our professional consulting services for daily or long-term budgets for your first Instagram marketing campaigns.

5. Create Your Instagram Ad

After all the above steps, we make your Instagram ads ready for publication. After this stage, we decide on the ad types and create your Instagram ads.

What Are The Types of Instagram Ads?

You have a large number of different options when it comes to Instagram ad types. For this reason, to get maximum efficiency from Instagram ads, you should apply the right ad strategies and invest in the right ad types.

With our Instagram ad consulting service, we support you in this regard.

The types of Instagram ads you can use are as follows;

Image Ads

We use display ads to promote your products and services.

In image advertising, we use powerful visual content that can be conveyed in a single image. To produce these visuals, we use the highest quality photos or design strategies.

It is also possible to add text to photos. To get the best results, Instagram keeps the amount of text placed on images to a minimum.

Users can discover your brand with full-screen visual or video ads interspersed with their own Stories on Instagram.

More than 500 million people use Instagram every day to view the Stories section of the app. Stories advertising attracts more attention as they fill the entire mobile screen and provide a more immersive experience than in-feed ads.

Video Ads

Instagram video ads, like Instagram's image ads, allow companies to show their products and services to customers up close and personal.

The length of an in-feed video ad can be up to 60 minutes. We create corporate and effective video ads for your brand.

Carousel Ads

Carousel ads allow users to quickly scroll through a series of images or videos. They can appear both in-feed and in Instagram Stories, using a swipe link or a call-to-action button.

You can use carousel ads for the following purposes:

• You can arrange a group of related products on the screen.
• You can introduce a multi-part product group.
• You can share up to 10 photos or videos.

Collection Ads

Collection ads are a mix of carousel ads and shopping ads and bring together the best features of both. Ads that highlight products from your product catalog are called collection ads.

If you sell things online, collection advertising is a perfect choice for your company. It provides an advantage where users can learn more about the product and buy it when they click on an ad.

Explore Ads

Users can discover new content and accounts based on their Instagram usage habits by clicking the Explore Ads button. More than half of Instagram users visit Explore at least once a month, and the explore section stands out as a perfect place to promote your work.

Advertising on Instagram appears after the user clicks on a photo or video in Explore. Companies that use Explore Ads can be highlighted alongside culturally relevant and trending information in users' Explore tabs. The ads that appear in the Explore section can be photos or videos.

Shopping Ads

Instagram has 130 million monthly customers. This contributes significantly to the development of e-commerce capabilities. Shoppers can now browse and purchase things on Instagram without ever leaving the app. These ads can be used by businesses that have the "Checkout on Instagram" feature enabled.

Users who click on an Instagram Shopping ad are redirected to a product details page within the Instagram app. They can then use your mobile website to make a transaction.

To run Shopping ads on Instagram, you must first create a shopping catalog on Instagram.

Reels Ads

Recently, Instagram announced that it would be possible to advertise on Instagram Reels.

Reels ads, which are full-screen vertical videos, are published between Reels and can last up to 30 seconds. To ensure that Reels ads are compatible with organic Reels, audio and music should be included.

With Instagram ad consulting, you can choose the right ad types for your business and increase your sales or reach your target audience organically by implementing the most effective ad strategies.