What is the Difference between B2B Integration and B2C Integration?

What is the Difference between B2B Integration and B2C Integration?
Kumsal Ajans
Kumsal Ajans
Kullanıcı
19 Feb 2019

(This article was translated by google translate.)

B2B and B2C Difference

Trade, which is as old as the history of mankind, has also developed its own language. Nowadays, firms dealing with trade are categorized according to different types of activities. B2B and B2C concepts are the first and most basic difference between these issues. The most significant difference between B2B and B2C, businesses in the shopping services or products offered in B2B companies are entering. This can be seen as an example of showing the services that other companies need for work or production or raw material product shots. On the other hand, according to the concept named as B2C, the mass in question is composed entirely of end users, in other words not from institutions or firms, but from end users, ie consumers.

At this point, the important point is the advantages and disadvantages of the sales made to these two target groups in terms of the seller. If you need to explain this in a few points:

Customer relationship

While B2C is able to reach serious consumer groups with mass media in mass media, the interaction between the seller and the buyer in B2B business involves a slightly narrower marketing process. On the other hand, it is possible to reach both target groups via online advertising due to the development and spread of internet technologies.

Customer loyalty

B2C can be much easier compared to trading. For this reason, it may be easier for an individual consumer who is an individual member of society to change the company he / she is constantly following if he / she faces a better offer. However, because the customers are generally long term purchases, the trust bond between the seller and the customer company becomes more important. It is more difficult for companies to give up their companies or institutions for shopping because it is a more serious issue.

Purchase Decisions

In B2C purchases, mostly emotional factors play a role, but B2B interests are more important in B2B purchase decisions. B2B customers are shopping more intensively, while in B2C purchases, instant decisions play an important role.

Communication channels

The B2C purchase and purchase process for B2B purchases and purchases can be longer and more complex than purchases. However, it should be noted that it is easier to reach the target audience during the B2B shopping process. On the other hand, in B2C trade, users are more concerned about the fact that the trading process is smooth and fast rather than humanitarian communication.

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