What is a Digital Agency? What Do Digital Agencies Do?

A digital agency is a business partner you can get services from in many areas such as search engines, e-commerce, and website design. Digital agencies carry out their work in many more areas than you might think. Whether your business markets products or services, you can use many different methods and platforms to market them in digital channels.

Businesses that come from traditional marketing activities may find it difficult to adapt to the dynamic structure of the digital market. For this reason, it would be very right for businesses that want to invest in digital to work with a professional digital agency.

The agencies that digital agencies work with are generally as follows;

Search Engine Optimization (SEO): These are all the works done for your website to rank high in search engines and attract organic traffic.

Web Design: Your website is the digital office of your business. You can step into the digital world with web design by getting services in many areas such as corporate website design, e-commerce site design, and mobile application design.

Web Software: Corporate businesses can work with a digital agency and purchase software for their needs. You can get support on issues such as B2B-B2C integration and business process tracking software. Digital agencies also get involved in special web software projects.

Social Media Consultancy: You may need professional social media consultancy to make your brand more visible on social media and to increase your sales by increasing the interaction rate on social media.

E-Commerce Consultancy: You can benefit from consultancy services aimed at increasing the sales of your products and services on your e-commerce site and other digital marketing channels.

Corporate Identity Design: You need to integrate your business's corporate identity into the digital world. You should plan the logo, brand colors, and other corporate details down to the last detail. This can happen with the support of an experienced digital agency.

Advertisement Management: You need professional advertisement management for your business to reach its target audience in search engines and on social media. Digital agencies can also help you with advertisement management.

A digital agency provides services in all web-based fields. Are you afraid of not being successful in your digital adventure? Don't worry about this at all, because a digital agency is right by your side for this job!

Digital Agency Working Steps

As Kumsal Ajans, we accept the demands of each of our customers as special with our experience from the projects we have carried out in the past and plan them completely originally. We start working with you in certain steps in your digital adventures.

The working steps of a digital agency are as follows;

1. Holding an Introductory Meeting: First, we hold an introductory meeting with you. As a digital agency, we would like to introduce ourselves to you and get to know you. We listen to your goals and expectations. We analyze your current digital presence in detail. After the analyses we make for free, we share new ideas with you.

2. Creating a Digital Activity Strategy: Whether it is web design, search engine optimization, or social media account management, we act in a planned way according to a certain strategy in all our services. We determine a special strategy and roadmap for your needs, your current digital presence, and your demands.

3. Presenting Special Offers to You: After the analyses we have made, we present special offers to you according to the strategy we have created according to your expectations. In our offer, we include every point from price information to the roadmap transparently. We start working as soon as you give your approval.

4. Evaluation and Reporting Process: In all our digital projects, we always collect data and evaluate the returns by processing the data. We create reports as a result of the evaluations we make regularly. We always hold transparent reporting meetings with you during and at the end of the process.

As a professional digital agency, our working system is like this. You can contact us to get detailed information about our services.

Mistakes Made in Digital Agency Selection

Digital agency selection is a very important process for your brand's digital presence and position. You should choose the right agency to strengthen your brand's position in the digital world. The mistakes made in digital agency selection can negatively affect the investments of brands towards digitalization.

The most common mistakes made in digital agency selection are as follows;

Focusing on Fees: Focusing on fees is one of the most common mistakes made in digital agency selection. Of course, every business has a budget allocated for this job. However, every brand works with a digital agency to be successful on digital platforms. It is more correct to focus on the services offered and the foreseen results in the offer presented to you, instead of the fee.

Looking at the High Number of References: Every business examines the references when choosing a digital agency. However, reference examination processes should also be done correctly. A high number of references of an agency does not show that it will provide you with quality service. For this reason, instead of the number of references, the point at which they took a business and the point at which they brought it should be taken into consideration. In other words, the success in past projects should be taken into consideration.

Thinking that a High-Priced Offer Will Be Quality: In the digital agency sector, you can hear very different price offers for the same service. It would be wrong to think that high-priced offers will be quality and successful.

Thinking that a Low-Priced Offer Will Be Unsuccessful: Digital agencies can give low-priced offers for the same service next to their competitors. For this reason, it would be wrong to think that low-priced offers will be unsuccessful.

Instead of focusing on fees, we need to look at the quality of the service and whether your communication with the digital agency is positive. You should not fall into mistakes and work with the right digital agency so that your digital presence and your investments in this field do not go to waste.

Working with the Right Digital Agency

In recent years, there has been a great increase in the number of companies serving as digital agencies in Turkey. Many businesses fall into despair after an unsuccessful digital agency selection. However, you should not forget that you can establish wrong business partnerships in this field as in every field. Working with the right digital agency will always strengthen your brand's position in the market.

When you meet with digital agencies, you need to be able to establish effective communication first. However, everything is not about establishing good communication, you also need to choose the agencies that will be beneficial for you to reach your goals in digital channels.

Wrong agencies will create a financial and time loss for you. In addition, you may miss certain growth opportunities with the wrong agency selection. Choosing the right digital agency will always carry your brand's position to the top of the market.

For this, you should work with an experienced team and not skip the points to pay attention to when choosing a digital agency.

If you are looking for a digital agency, we want you to meet the Kumsal Ajans team and get to know our creative, professional, and dynamic service approach.

How to Examine References When Choosing a Digital Agency?

One of the most important evaluation points in digital agency selection is reference examination. When examining references, it would be right to make an evaluation based on sectors first. Digital agency options that have success stories in your sector can be more correct choices.

It would be wrong to make an evaluation focused only on your sector when making a reference evaluation. For this, it would be more correct to examine all references separately. You should make an evaluation by taking into account many factors such as the change in the market position and the place in the sector of the brands that the agency has worked with before.

When examining the references of successful digital agencies, you also need to look at whether they apply original policies. Agencies can strengthen your brand's position by optimizing their successful strategies in their references specifically for you.

You can contact us for all your questions about digital agency selection.