What is Digital Marketing and What Does an Agency Do?

Digital marketing is presented as a form of marketing that is much more advantageous than traditional advertising methods, where you can deliver your products and services to your target audience on virtual platforms. Due to its financial advantages, it appeals to a much larger audience and is used by many more people.

It allows you to make promotions aimed only at your target audience without needing to reach millions of people like TV commercials. In addition, it allows you to easily get rid of thousands of people who are not in your target audience even though they will see your advertisement, and to make your budget transfer much more accurately. For this reason, the most used promotion method today is digital marketing and it is based on its principles. The most efficient methods here are known as internet advertisements, social media advertisements and mobile platform advertisements.

As a result of the research, it is seen that more than fifty percent of our population uses the internet, and this will be reflected as a conversion to you marketers. In the direction of mobile and e-commerce, marketers especially invest in this form of advertising because their budgets become more consistent thanks to the chance of instant conversion tracking and affordable pricing.

In today's world, the rules of the supply chain are so strict that all businesses that do not comply with its rules are doomed to disappear after a while. Today, the biggest wish of the supply chain is that businesses use technology well.

How to Choose a Digital Marketing Agency?

Choosing a digital marketing agency is of great importance for everyone who wants to get service, regardless of company or person. The higher the quality of the work your company does, the higher the efficiency you get. At this point, there are some issues that you should pay attention to or apply regarding the choices. To mention these;

• You should look at the company's previous references and make your choice accordingly.
• Has the company done a similar transaction to yours before? If so, you should be familiar with the details of how they got a result from this.
• Are the company officials interested in you? You should focus on the level of customer satisfaction.
• You should get information about what kind of comments and thoughts previous customers have made about the company.
• Will the reporting given to you be enough for you, or do you need more? You should analyze this.
• You should examine how realistic the company's promises are and how much they satisfy you.
• You should pay attention to the differences between the promises of other companies and the promises of this company.
• You should analyze the promises and prices.

What Do Digital Marketing Agencies Do?

Digital marketing agencies use many techniques to promote your products and services in digital environments. They analyze which of these techniques will be the most efficient and carry out the works in this direction. Although the works vary according to the agencies themselves, there are still certain principles and techniques. These techniques can be explained as follows.

Content Marketing Techniques: Content marketing technique, as the name suggests, is a method that conveys the story of the product through text. The content here can be anything that conveys the message clearly. Here, not only articles but also pictures and videos can be included. The content marketing method is generally used to attract the attention of users you are not related to and to convey different messages to your users.

Mobile Tools: Having a website or application designed for mobile devices such as tablets, smartphones, and similar communication technologies gives you the opportunity to participate in the competition here. Digital marketing agencies can analyze what kind of behaviors your target audience exhibits in your application or on your site and create your strategy in this direction. Knowing what your target audience wants gives you the chance to provide the highest quality service and you can have the chance to retain your audience.

Social Media Tools: Today, people spend most of their free time on social media applications such as Facebook, Google, LinkedIn, Instagram, Pinterest, and Twitter. At this point, well-managed accounts will provide great efficiency in reaching the audience. Digital marketing agencies will enable you to expand your audience by marketing and promoting your services and products here with various methods.

On-Site Campaigns and Promotions: Especially in e-commerce sites, you can ensure that your existing users remain loyal to you and you can get new user registrations with this method. In this method, digital advertising agencies choose the most suitable campaign according to the movements of the users.

Targeting: To retain your target audience, you must be able to leave a mark in their minds. Digital marketing agencies here analyze the most effective ways to provide this for you and provide the necessary promotions for you.