What is Digital PR?

Digital PR is the process of businesses communicating with customers through social media platforms and websites. In other words, it can be described as the virtual and digital equivalent of the public relations process. Today, a significant portion of businesses use digital PR methods for purposes such as gaining more customers, converting potential customers into customers, getting ahead of their competitors, and increasing product and service sales.

Your business must use social media applications, blogs, podcasts, emails, and every opportunity in the virtual world to reach its potential customers. With Digital PR, you need to create an online marketing strategy to increase your business's activities in the digital field. Internet users can also interact with businesses on websites they visit as guests, on podcasts they listen to, and on social media applications where they spend a long time during the day.

You can create effective opportunities to reach your target audience by getting ahead of your competitors in social media and the digital environment. Digital PR can be described as a combination of traditional public relations, content marketing, search engine optimization (SEO), and social media.

Kumsal Ajans closely follows all trends to increase your brand's visibility in the digital environment and to present your marketing strategies to your target audience in the most efficient way. Our team develops personalized digital PR strategies that will enable you to leave your competitors behind.

Why is Digital PR Necessary?

Digital PR, in other words, can be defined as all the work that allows you to reach the target audience directly and manage brand perceptions with the right strategies by using the opportunities and possibilities in the digital world. When the concept of PR is reduced to digital, it can be defined as a concept based on communication.

Digital PR is made up of and nourished by different disciplines and areas of expertise. For this reason, it is wrong to put the term digital PR into a single mold. Managing your brand's digital assets, running campaigns in digital channels, creating and managing all the content your business produces, communicating and collaborating with influencers, creating and optimizing press releases for online and offline events, and managing your business's online reputation are all managed as a whole thanks to Digital PR.

Our team works with a large staff including SEO experts, social media experts, content writers, editors, and risk experts. As Kumsal Ajans, our main goal is to increase your brand's awareness in the digital environment, pull your sales figures to the highest level, and enable you to gain loyal customers.

What are the Advantages of Digital PR?

Digital PR fundamentally allows you to establish a strong relationship with your customers and transfer traditional PR work to the digital environment. With successful digital PR work, you can appear in front of your target audience in search engines and on social media platforms and strengthen your brand's image.

With Digital PR, you can fundamentally succeed in strengthening your brand's reputation. You can turn negative perceptions of your business into positive ones and prevent your past mistakes from damaging your brand.

The advantages of Digital PR can be listed as follows;

• You can create a synergy between your business and your target audience to make the customer experience perfect.
• You can easily get feedback about your products and services and enable your customers to easily express both their satisfaction and their complaints.
• You can reinforce your brand's image and eliminate all negative perceptions with successful strategies.
• You can monitor your competitors' marketing and PR strategies and create strategies that will put you ahead of your competitors.
• You can control and direct comments about your business on social media. At the same time, you can instantly respond to customer comments.
• In an online crisis, you can contribute to online crisis management thanks to professional digital PR strategies.
• You can produce content that attracts the attention of the target audience, promotes your products and services, and increases your sales for your business's social media accounts.
• You can do content marketing for search engines and optimize your professional search engine optimization (SEO) work to reach your target audience.

What Does Digital PR Bring to Your Brand?

Digital PR has now become a necessity for businesses of all sizes. For this reason, you can work with Kumsal Ajans on digital PR consultancy.

What your brand will gain with Digital PR is as follows;

Efficiency: Our team provides effective and efficient PR service by offering professional PR strategy planning, implementation, analysis, and reporting processes all in one. Your brand saves time and can establish a controlled communication with the target audience based on the foundations of continuity and permanence.

Content Marketing: You can reach your target audience more easily with press releases, website content, and social media content. Since content marketing is a professional field, we work with experienced editors and writers on this subject.

Digital Visibility: With Digital PR strategies, you can be more visible to your target audience in digital channels. Thus, you can easily reach new customers and business partners. More visitors come to your website, and the interaction rate on your social media accounts increases.

New Customer: Digital PR work is the most efficient and practical method to reach new customers. Your potential customers who are looking for products and services will see your brand and gain a sense of trust in the decision-making process with professional PR work.

Brand Awareness: You can create brand awareness and a sense of awareness for your brand thanks to Digital PR work. You can attract the attention of your target audience in a short time through digital channels. Regardless of your sector, Digital PR work is among the most effective ways to increase brand awareness. It becomes very easy to create brand loyalty in your customers and brand awareness in your potential customers.

Low-Cost PR: The promotion of products and services can be very costly with traditional marketing methods. Processes such as advertising in promotion and announcement work can create large costs for your business. With Digital PR work, you can do low-cost and effective PR work. You can create a PR strategy for your business where you have all the controls with very low budgets.

Detailed Reporting: The most important advantage of Digital PR work is that the results can be measured. Every business wants to be able to measure and analyze the results of its investments. In all the work you do online, you can report in detail which customers and users you reached and your status in reaching your goals. By analyzing the reports correctly, you can make your future digital PR work more qualified.

You can use Kumsal Ajans communication channels to get detailed information about Digital PR.

What are the Differences Between Traditional PR and Digital PR?

Digital PR and traditional PR focus on regulating and improving businesses' relationships with their customer base. Their main starting points are for the brand to create a more qualified image and get ahead of its competitors.

Classic PR work is based on trying to make the business's name known through posters, television broadcasts, radio broadcasts, newspapers, and conference and fair organizations. Classic PR was a very costly process, especially for small businesses. After technological developments, new opportunities emerged for businesses. Digital PR started to stand out with its low cost and its ability to provide more customer interaction than the classic PR process. Digital PR work, in other words, can be described as the evolved version or continuation of classic PR work.

Classic PR includes press releases, television advertisements, events, and speeches. These understandings are still effective. Digital PR alone may not be enough for a business. For this reason, brands should always invest in classic PR work as well. However, to be able to reach the customer base, digital PR should always be in the foreground.

For professional digital PR support, you can contact the Kumsal Ajans team immediately.