WHAT IS INFLUENCER MARKETING?

Influencer marketing is a marketing strategy; It can be translated into Turkish as influential marketing. Influencer marketing aims to influence and guide the purchasing behavior of the audience that people called influencers have.

WHAT DOES INFLUENCER MEAN?

An influencer means a person who influences the behavior of the masses. In our age, these people can be said to be youtubers, instagram, and twitter phenomena who play an active role on social media and have a certain follower base. The audience these people have trusts their likes and advice; they see them as an expert. Influencers get this power from their followers. The strategy of the Influencer marketing approach is to influence and guide the purchasing behavior of only this audience, not an entire market.

"WHICH PLATFORMS IS INFLUENCER MARKETING DONE ON?

Influencer marketing can be done on any platform where a specific target audience can be reached. Today, especially YouTube and Instagram are the most suitable platforms for this. However, the target audience to be reached is also important in the selection of this platform. YouTube is a more convenient platform to promote the product in detail with a video.

WHY SHOULD INFLUENCER MARKETING BE PREFERRED?

1)In influencer marketing, it is easier and more practical to find the target audience according to their interests.

Some influencers make posts only for a specific audience. This provides great convenience in reaching the selected audience.

2)Compared to advertisements, influencer marketing is more attractive and convincing.

Thus, you can influence target audiences that have not been convinced or reached before, and change their minds; in other words, you can increase your target audience.

3)Influencer marketing allows direct focus on the product.

4)Influencer marketing applications are memorable.

5)Known people are very effective in influencing purchasing preferences and decisions.

6)Companies in different sectors can also benefit from influential marketing methods.

WHO SHOULD USE INFLUENCER MARKETING?

The fact that influencer marketing applications have many advantages does not mean that every company will get impressive results. The message to be given in the presented products and promotions must be worth seeing with the eye so that influencer marketing gives the desired result.

WHAT SHOULD BE CONSIDERED TO ACHIEVE SUCCESS IN INFLUENCER MARKETING?

Three elements are very important for influencer marketing;

First, the person called an influencer, that is, the person who will advertise and influence the masses:

It is very important that this person has knowledge about the product. If the influencer has already made posts about the product in question before, the promotion becomes more convincing and realistic. The probability of influencing the masses also increases accordingly.

The people in question also have high promotion skills as they are familiar with the sector.

Second, the content of the advertisement.

In influencer marketing, the advertisement content should not resemble an advertisement as much as possible; that is, the content should be in the form of advice as much as possible so that the trust of the audience can be gained. As the trust of the audience is gained, sales will also increase at the same rate.

The third is the platform where the promotion will be made.

Factors such as the quality, features, usage area of the product to be promoted, and the target audience of the product affect where the advertisement platform will be.

For example, if you are promoting a make-up product, it is more appropriate to use Instagram or YouTube instead of Twitter.

IN CONCLUSION;

Influencer marketing is a very preferred method today and it is obvious that it positively affects product sales. These marketing techniques, made through people who have influenced certain audiences, are one of the effective methods of the digital world.