Istanbul Google Ads Consulting
Google Ads is an effective advertising platform from the popular search engine Google. Advertising through Google is an effective way to increase your site's traffic and sales by reaching more qualified searchers.
If you are not sure how to maximize results through Google Ads, consider investing in Google ad consulting services. Working with a Google Ads consultant gives you experts who can guide your ad campaigns to help you maximize your sales.
Google AdWords can bring significant gains or cause your very high-cost investments to go to waste.
If you do it right, you can completely transform your business with AdWords by driving high traffic, generating more leads and revenue, and increasing sales.
However, if you apply the wrong strategy, you will spend thousands of liras and get absolutely nothing in return.
For this reason, you should meet Kumsal Agency's Google ad consulting service.
What is Google Ad Consulting?
Google ad consulting is the service you will receive to help you advertise your business through Google's search platform.
These consultants are generally Google Ads certified and show their knowledge in Google Ads. Some consultants may be a Google Partner or a Google Premier Partner, which indicates they are experienced and skilled in Google Ads.
A Google Ads consultant specializes in pay-per-click (PPC) advertising and display advertising and makes significant contributions to online advertising campaigns.
Why is Google Ad Consulting Important?
Google ad consulting is an area that many businesses do not want to invest in. At this point, businesses think about transferring the budget they will give to the agency to the ads. However, when Google ad management is not done professionally, all investments will be wasted.
Let's look at a few statistics about Google ads;
- Google ads generate 3.5 billion interactions every day.
- Advertisers can expect an average of 700% return on investment for all their efforts.
- 90% of consumers say that ads influence their purchasing decisions.
- 66% of shoppers prefer to shop online rather than at malls or stores.
As you can see, there is a very significant potential with Google AdWords. However, if you try to get effective results from Google ads alone, you may not be able to achieve your goals.
Additionally, you may not have the time or be able to pay the necessary attention to understand the complexities involved.
With the right strategies, it is possible to make money from AdWords and multiply your sales by attracting potential customers. However, you must have the right guidance.
Therefore, if you want to use your Google Ads account to its full potential, you definitely need to get Google ad consulting services.
As Kumsal Agency, our team will assist you in the process of hiring a suitable consultant who can help you grow and develop, as well as take advantage of other benefits for your business.
What Does Google Ad Consulting Cover?
Google ad consulting helps to optimize all your campaigns on search engines.
Our ad consulting services cover the following processes;
- Auditing existing campaigns
Our experts will evaluate your existing ads to see which of your campaigns are successful and which need to be improved.
Keywords are an important part of Google Ads. Consultants know how to target and bid on the best options to increase your business's return on investment (ROI).
Your job isn't over after a potential customer clicks on your ad. You must guide them to complete the action you want. The right, relevant landing pages are crucial for this goal.
Landing pages should have the following features;
- A catchy title
- An engaging story
- Social proof in the form of case studies, testimonials, etc.
- Adding a personalized touch
- Creating customer-focused content
- Adding a call to action
- Managing and improving quality score
Google wants to connect searchers with organic content and ads that most closely match what they are looking for.
Over the years, Google has had a problem with companies using and bidding on keywords that were not relevant to the actual keyboard they were bidding on.
Quality score is a different variable in Google ads. Each keyword has its own score that affects your ad rank and cost-per-click.
Therefore, it is very important to know whether a particular keyword or campaign is profitable for your company.
Also, if you have a higher Quality Score, you get a discounted price for each click. Therefore, a Quality Score of 10 provides an average discount of 30% on each click.
With the following efforts, we increase your quality score. You can increase the Quality Score of any campaign by doing the following:
- Segmenting campaigns around smaller targeted ad groups to increase ad relevance.
- Since ads containing keywords from the search are more relevant than ads that do not, a consultant optimizes the AdWords ad copy to increase the click-through rates of the ads.
- Creating targeted landing pages.
- Reducing website loading times to provide better experiences for users.
As a result, increasing your Quality Score can have a positive effect on the profitability of your AdWords campaign.
- Getting ahead of the competition
A consultant can ensure you use the right advertising tools and strategies without maximizing your budget. They can also implement the right strategies to bring you closer to your ultimate goals.
This will allow you to attract high-quality leads to your business without losing money, while your competitors are still searching for low-quality leads.
Visitors who come to your website through Google ads are 50% more likely to purchase than organic visitors.
Therefore, if you do your campaigns right, you can be sure to get faster and instant results with a strategy that an experienced consultant can identify.
In fact, if you contact a knowledgeable, experienced team in Google ads, you can get your campaigns up and running in a few days and be successful.
What Are the Advantages of Google Ad Consulting?
Google ad consulting helps your business become more visible and attract more customers.
Kumsal Agency's Google ad consulting service provides you with the following advantages;
By investing in Google Ads consulting, you get the expertise of a team that has mastered the workings of the advertising platform. They can help you design effective ads that result in conversions and monitor various metrics to ensure your ads continue to perform well.
A Google ad consultant helps you invest in the right areas and maximize the effectiveness of your ad budget. Our consultants help you increase your ad rank to get more value from your budget.
- Keeping Up with Marketing Trends
Since Google Ads consultants specialize in advertising, they know how to keep up with the changing market and make your ads more effective.
- Focus on Other Business Processes
Getting a Google ad consulting service gives you time to focus on other business processes of your business, such as managing customer relationships or developing new products.
A professional team of Google Ads experts will work faster and more accurately than a single person.
The combined expertise of the team ensures that each member can contribute to perfecting your advertising strategy.
A team's higher skill level and efficiency result in better ads that are more likely to increase conversions.
In addition to all this, Kumsal Agency's Google ad consulting service allows you to gain the following advantages.
- Get relevant traffic and filter out irrelevant ones.
- You can optimize your marketing expenses well.
- You can increase the effectiveness of your paid and organic campaigns.
- You can identify problems on the customer's purchase path and make the necessary corrections.
- You can define and improve the right KPIs.
- You can increase your ROI and return on ad spend.
- You can implement a full-funnel marketing strategy to address all potential touchpoints in your customer's conversion journey.
- The consultant you work with has access to expert Google ad tools. Therefore, you do not have to spend money by paying for these tools yourself. Also, they can develop a list of target keywords and provide important information about your target audience and competitors.
Choosing an Agency in Google Ad Consulting
If you want to get help with Google ad consulting, it is important to work with the best agency for your ad campaign. Hiring a talented team allows you to increase conversions and ultimately your ROI through this advertising platform.
- Focus on Qualifications
The first thing to consider when choosing a Google ad consultant is whether they are suitable to run your ad campaigns. For example, you can see if a person or company is suitable to be your consultant by making sure they are Google Ads certified.
To get certified as an official Google Ads consultant, you must take a test through Skillshop, Google's online training platform. Although this test is free, it requires the recipient to answer the necessary questions to understand Google's ads.
An even more impressive qualification is if your consultant is a Google Partner, which offers various benefits. Google Partner organizations are familiar with the platform, pass Google's product certification exams, have access to beta features, and do more. Consultants with this qualification will effectively assist you in your ad campaigns.
- Ask for Their Experience
Hiring an experienced Google Ads consultant is important for your business to have experience in the field of advertising. While years of experience is a useful factor, you should also evaluate their successes and clients.
Choosing a consultant with five years of experience and top-level satisfied clients will be more effective than a consultant with 15 years of experience and limited success.
Your Google Ads consultant should know Google well, know that they are targeting the right keywords, and that they are increasing your ad rank. An experienced Google Ads consultant helps your business achieve the results it wants.
- Hire an Expert Team
While there are individual Google Ads consultants who can effectively implement your ad campaigns, choosing a company with multiple Google Ads experts is a better option.
Having a team of experienced professionals working on your project ensures that an expert is always available to help you with a specific problem. For this reason, working with an expert team is always more advantageous.
- Learn Their Monitoring and Reporting Strategy
Most consultants will provide you with monthly reports to show the success of your AdWords campaign.
Make sure the reports cover important data points such as total ad spend, number of clicks, click-through rate, and number of conversions. You can also ask the consultant to calculate important metrics such as cost per acquisition to determine the overall return on investment.
Continuous monitoring helps to fix the whole process and allows you to make adjustments to increase campaign performance.
If you are going to get Google ad consulting services, you can ask the agency you want to work with the following questions;
- How many years of experience do you have in Google ad management?
- What types of ad campaigns have you managed? Who are your past clients?
- Have you ever kept internal lists of negative keywords?
- Can you explain your campaign optimization process?
- Do you offer search engine optimization services and paid search? If I want to expand, will you be willing to do social media advertising?
-3.webp)
