What is Google Advertising Consultancy? | Why is it Important?

What is Google Advertising Consultancy? | Why is it Important?

(This article has been translated with google translate.)

Google Ads is an effective advertising platform from the popular search engine Google. Advertising through Google is an effective way to increase your site's traffic and sales by reaching more qualified searchers.

If you're not sure how to maximize results through Google Ads, consider investing in Google advertising consulting services. Working with a Google Ads consultant allows you to have experts guiding your ad campaigns to help you maximize your sales.

Google AdWords can bring both significant returns and waste your very costly investments.

If you do it right, AdWords can completely transform your business by driving high traffic, generating more leads and revenue, and increasing sales.

However, if you use the wrong strategy, you will spend thousands of dollars and get absolutely nothing in return.

For this reason, you should meet Kumsal Ajans Google advertising consultancy service.

What is Google Advertising Consulting?

Google advertising consultancy is the service you will receive to help you advertise your business through Google's search platform.

These consultants are usually Google Ads certified and show their information in Google Ads. Some consultants may be a Google Partner or Google Premier Partner, indicating that they are experienced and skilled in Google Ads.

A Google Ads consultant specializes in pay-per-click (PPC) advertising and display advertising, making significant contributions to online advertising campaigns.

Why is Google Advertising Consulting Important?

Google advertising consulting is an area that many businesses do not want to invest in. At this point, businesses are considering transferring the budget they will give to the agency to advertisements. However, all investments will be wasted if Google ad management is not done professionally.

Let's examine a few statistics about Google ads;

  • Google ads generate 3.5 billion interactions every day.
  • Advertisers can expect around 700% ROI for all their efforts.
  • 90% of consumers say that advertisements influence their purchasing decisions.
  • 66% of shoppers prefer to shop online rather than malls or stores.

As you can see, there is tremendous potential with Google AdWords. However, if you try alone to get effective results in Google ads, you may not be able to reach your requests.

Additionally, you may not have the time or attention to understand the complexities involved.

With the right strategies, it is possible to earn money from AdWords and increase your sales by attracting potential customers. But you need to have the right guidance.

Therefore, if you want to use your Google Ads account to its full potential, you should definitely get Google advertising consultancy.

At Kumsal Agency, our team will assist you in the process of hiring a suitable consultant who can help you grow and develop, among other benefits, for your business.

google advertising consulting

What Does Google Advertising Consulting Cover?

Google advertising consultancy helps to optimize all your campaigns on search engines.

Our advertising consultancy services include the following processes;

  • Checking existing campaigns

Our experts will evaluate your existing ads to see which of your campaigns are successful and which need improvement.

  • Keyword strategies

Keywords are an important part of Google Ads. Consultants know how to target and bid on the best options to increase your business's return on investment (ROI).

  • Improving landing pages

Once a potential customer clicks on your ad, you're not done. You must guide them to complete the desired action. Accurate, relevant landing pages are crucial to this goal.

Landing pages should have the following features;

  • A catchy title
  • an interesting story
  • Case studies, references, etc. in the form of social proof
  • Adding a personalized touch
  • Customer-focused content creation
  • Adding a call to action
  • Managing and improving quality score

Google wants to connect searchers with organic content and ads that most closely match what they're looking for.

For years, Google has had a problem with companies using and bidding on keywords that have nothing to do with the actual keyboard they're bidding on.

Quality score is a different variable in Google ads. Each keyword has its own score, which affects your ad rank and cost-per-click.

That's why it's so important to know if a particular keyword or campaign is profitable for your company.

Plus, if you have a higher Quality Score, you'll get a discounted price on every click. So a Quality Score of 10 gives an average 30% discount on each click.

We increase your Quality Score with the following activities that can increase the Quality Score of any campaign by doing the following:

  • Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads.
  • Because ads that contain search keywords are more relevant than ads that don't, a consultant optimizes AdWords ad text to increase click-through rates for ads.
  • Creating targeted landing pages.
  • Reducing website load times to provide users with better experiences.

As a result, increasing your Quality Score can have a positive impact on the profitability of your AdWords campaign.

  • Get ahead of the competition

A consultant can ensure you use the right advertising tools and strategies without maximizing your budget. He can also apply the right strategies to get you closer to your ultimate goals.

This will allow you to attract high-quality leads to your business without losing money while your competitors are still searching for low-quality leads.

  • Faster result

Visitors to your website through Google ads are 50% more likely to buy than organic visitors.

Therefore, if you do your campaigns correctly, you can be sure that you will get faster and immediate results with a strategy that an experienced consultant can identify.

In fact, if you contact an experienced team knowledgeable in Google ads, you can have your campaigns live and successful in a matter of days.

google advertising consulting

What are the Advantages of Google Advertising Consulting?

Google advertising consultancy makes your business more visible and attracts more customers.

Kumsal Agency Google advertising consultancy service provides you the following advantages;

  • Access to an Expert Team

By investing in Google Ads consulting, you gain the expertise of a team that has mastered the operation of the advertising platform. They can help you design effective ads that result in conversions, and they monitor a variety of metrics to ensure your ads continue to perform well.

  • Advertising Efficiency Increase

A Google advertising consultancy will help you invest in the right areas and maximize the effectiveness of your advertising budget. Our consultants will help you improve your ad's ranking to get more out of your budget.

  • Keeping Up With Marketing Trends

Because Google Ads consultants specialize in advertising, they know how to keep up with the changing market and how to make your ads more effective.

  • Focus on Other Business Processes

Hiring a Google advertising consultancy gives you time to focus on other business processes of your business, such as managing customer relationships or developing new products.

  • More Efficiency

A professional team of Google Ads experts will work faster and more accurately than a single person.

  • More Experience

The team's combined expertise ensures that every member can contribute to perfecting your advertising strategy.

  • Increased Profitability

A team's higher skill level and efficiency result in better ads that are more likely to drive conversions.

In addition to all these, Kumsal Agency Google advertising consultancy service allows you to get the following advantages.

  • Get relevant traffic and you can filter out irrelevant ones.
  • You can optimize your marketing spend well.
  • You can increase the effectiveness of your paid and organic campaigns.
  • You can identify problems in the purchasing path of customers and make the necessary correction.
  • You can define and develop the right KPIs.
  • You can increase your Return on Investment and Return on Advertising Spend.
  • You can apply a full-funnel marketing strategy to address all potential touchpoints in your customer conversion journey.
  • The consultant you are working with has access to specialist Google advertising tools. So you don't have to spend money paying for these tools yourself. It can also develop a list of target keywords and provide important information about your target audience and competitors.

Agency Selection in Google Advertising Consulting

If you want help with Google ad consulting, it's important to work with the best agency for your ad campaign. Hiring a talented team allows you to increase conversions and ultimately increase your ROI through this advertising platform.

  1. Focus on Qualifications

The first thing to consider when choosing a Google advertising consultant is whether they are suitable for running your ad campaigns. For example, you can see if a person or company is eligible to be your consultant by making sure they are Google Ads certified.

To become certified as an official Google Ads consultant, it is necessary to take a test through Google's online education platform, Skillshop. While this test is free, it requires the buyer to answer questions necessary to understand Google's ads.

Even more impressive is that your advisor is a Google Partner, which offers several benefits. Google Partner organizations become aware of the platform, pass Google's product certification exams, access beta features, and more. Consultants with this qualification will help you effectively with your advertising campaigns.

  1. Ask About Their Experiences

Hiring an experienced Google Ads consultant is important for your business to have experience in advertising. While years of experience are a helpful factor, you should also evaluate their achievements and clients.

Choosing a consultant with five years of experience and highly satisfied clients will be more effective than a consultant with 15 years of experience and limited success.

Your Google Ads consultant should know Google well, target appropriate keywords and increase your ad ranking. An experienced Google Ads consultant will help your business get the results it wants.

  1. Hire an Expert Team

While there are individual Google Ads consultants who can effectively implement your ad campaigns, a better option is to choose a company with more than one Google Ads specialist.

Having a team of experienced professionals working on your project ensures that an expert on a particular problem is always available to assist you. Therefore, it is always more advantageous to work with an expert team.

  1. Learn the Monitoring and Reporting Strategy

Most consultants will provide you with monthly reports to demonstrate the success of your AdWords campaign.

Make sure the reports cover key data points such as total ad spend, clicks, clickthrough rate, and conversions. You can also ask the advisor to calculate key metrics such as cost per acquisition to determine the overall ROI.

Continuous monitoring helps smooth the entire process and allows you to make adjustments to improve campaign performance.

If you are going to get Google advertising consultancy service, you can ask the following questions to the agency you want to work with;

  • How many years of experience do you have in Google ad management?
  • What types of advertising campaigns have you managed? Who are your past customers?
  • Have you ever kept internal lists of negative keywords?
  • Can you explain your campaign optimization process?
  • Do you offer search engine optimization services and paid search? Will you be willing to engage in social media advertising if I want to expand?
Digital Marketing

Digital Marketing

Digital consultancy allows your brand to be known among users across the internet. With digital consultancy service, it is possible for your brand to reach a wider audience in the online environment, to establish brand reputation, and to increase brand awareness.

Kumsal Agency Team is always by your side for increasing the true potential of your brand by determining e-commerce strategies, creating advertising budgets as well as managing digital marketing crisis. With digital consultancy, your marketing budget is used in the most efficient way possible.

Let's do the best for your product or service together.

Let's combine our speciality and talent with your product and services.
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